Ancillary Revenue Executive

Job description / Role

Job Purpose
To maximize the sales and revenue by introducing and enhancing existing ancillary products through different channels across the entire network.  Supports the Product & Business development section in implementing the Strategic plans and initiatives that serves promoting ancillary products on-line, on board, at airports, and through business partners; manages the day-to-day ancillaries sales ensuring productivity is in line with set measures and company’s adopted policies and procedures Key Result

Responsibilities
* Assists the Head of E-Business & Product Development in developing function related strategies and action plans to achieve ancillary revenue yearly budgets for all Air Arabia network.
* Identifies gaps in performance and recommends new opportunities for growth and revenue maximization.
* Develops processes and assessment tools to monitor the performance of products, channels, routes, and stations and generate reports to keep track of the take-up rates and revenue achieved.
* Designs and generates ad-hoc reports as requested by the management.
* Monitors the performance of on-board and airport revenue streams to maximize sales ensuring collection is managed properly and as per agreed adopted policies and procedures.
* Conducts market researches and benchmark studies to keep up-breast with new trends and market development as well as competitors’ practice with respect to products and methodologies, thereby, identifies new opportunities for ancillary revenue streams.
* Develops studies and cost-effective proposals on new internal and external projects to improve existing ancillary revenues across the entire network.
* Optimizes the fee and charge levels, in line with market conditions, competitive changes, and customers’ demand.
* Partners with the different stakeholders such as Marketing & CC, IT, E- Commerce, Finance, Ground Operations and Cabin Crew to ensure successful launching of new products and improvement of existing ones.
* Initiates/builds on business relationships with existing and potential business partners, suppliers and service providers to ensure continuity and development of products and ancillaries.
* Negotiates prices, initiates agreements and contracts with external parties and providers; manages the day to day relationship with suppliers (insurance, hotels, car hire...)

Requirements

Qualifications (Academic, training, languages)
* Bachelor degree in Management or equivalent.
* Capable of using technology systems and tools; proficient in Microsoft Office; advanced skills in excel, (Microsoft Access a plus).
* Exposure to Data science Technologies.
* Fluent in English Language.  

Work Experience
* 5+ years of related working experience in managing ancillary revenue in Airline/Hospitality Industry; experience with low cost airline is an advantage.
* Capability in developing strategies, policies and procedures as well as drafting agreements and contracts.
* Very good project management and financial analysis skills.
* Working experience and proven records in enhancing sales through introducing new ancillaries and services to the work-place.
* Capable of creating attractive combinations of services and products to attract customers based on market trends and customer needs.
* Proven skills in analyzing data, identifying pitfalls and recommending cost-effective solutions.
* Cost-oriented, possesses effective persuasive, negotiation, problem solving and decision making skills.
* Employs a balance of technical expertise, and interpersonal relations to execute new initiatives that support company’s objectives.
* Product knowledge: capability of understanding market trends and channeling them leading to effective customer care solutions.
* Demonstrates the ability to contribute and successfully deliver against business strategy and set KPIs.

About the Company

Air Arabia (PJSC), listed on the Dubai Financial Market, is the Middle East and North Africa's first and leading low-cost carrier flying to over 100 destinations across the world. Air Arabia was the first airline to introduce the low-cost carrier concept in the region and is on a mission to serve all Arab countries and beyond, constantly undergoing aggressive route expansion, taking advantage of its ideally located hubs in the United Arab Emirates, Morocco, Egypt and Jordan. Over the past thirteen years, Air Arabia, through continuous market research and customer feedback, provides a range of value added services to millions of passengers who chose to fly with Air Arabia's fleet of A320 aircraft. The airline commenced operations in October 2003 and achieved financial break-even from its very first year of services and has been profitable ever since.