Arabic Copywriter (Saudi Market Localisation & SEO Specialist)

Job description / Role

Job Overview
We are looking for a native Arabic copywriter with strong SEO expertise to localise and optimise English marketing content for the Saudi Arabian market.

This is not direct translation. The role requires cultural adaptation, keyword research, and strategic copy refinement to ensure content performs organically in Saudi search results while maintaining a premium corporate tone.

You must be able to conduct your own keyword research in Arabic and adapt messaging based on local search behaviour.

Scope of Work
You will localise and refine content including:
• Website pages (city pages, product pages, landing pages)
• Digital advertising copy
• Social media content
• Email campaigns
• PR materials and announcements
• Sales collateral and brochures
• SEO-focused content

All content must:
• Be culturally adapted for Saudi Arabia
• Reflect professional, corporate positioning
• Integrate relevant Arabic keywords naturally
• Be structured for SEO performance

Key Responsibilities
• Localise English marketing copy into high-quality Modern Standard Arabic
• Conduct independent Arabic keyword research using tools such as Ahrefs, SEMrush, or Google Keyword Planner
• Identify high-intent commercial keywords relevant to Saudi Arabia
• Optimise headings, meta titles, meta descriptions, and on-page structure
• Ensure search intent alignment for each page
• Maintain terminology consistency across all materials
• Flag when English messaging requires cultural or regulatory adjustment
• Improve existing Arabic content for SEO and clarity

Required Experience
• Native Arabic speaker with strong command of Modern Standard Arabic
• Proven experience writing or localising content for the Saudi market
• Experience in B2B, real estate, corporate services, finance, or premium brands preferred
• Strong understanding of cultural nuances in Saudi Arabia
• Ability to balance corporate tone with persuasive copywriting
• Experience with SEO localisation is a plus
• Deliverables & Workflow
• English source copy will be provided

You are expected to:
• Conduct keyword research
• Propose primary and secondary keywords
• Deliver fully optimised Arabic copy ready for publishing
• Ability to manage ongoing monthly workloads
• Comfortable working with content briefs and structured templates

To Apply
Please include:
• SEO-focused Arabic content samples for Saudi Arabia
• Example of keyword research you conducted (screenshot or explanation)
• Your rate
• Your turnaround time
• Tools you use for Arabic SEO research

About the Company

The Executive Centre (TEC) is Asia’s premium flexible workspace provider, opened its doors in Hong Kong in 1994 and today boasts over 220+ Centres in 36 cities and 16 markets. It is the third largest serviced office business in Asia.

The Executive Centre caters to ambitious professionals and industry leaders looking for more than just an office space - they are looking for a place for their organisation to thrive. TEC has cultivated an environment designed for success with a global network spanning Greater China, Southeast Asia, North Asia, India, Sri Lanka, the Middle East, and Australia, with sights to go further and grow faster. Each Executive Centre offers a prestigious address with the advanced infrastructure to pre-empt, meet, and exceed the needs of its Members. Walking with Members through every milestone and achievement, The Executive Centre empowers ambitious professionals and organisations to succeed.

Privately owned and headquartered in Hong Kong, TEC provides first class Private and Shared Workspaces, Business Concierge Services, and Meeting & Events facilities to suit any business' needs.