Area Brand Trainer

Job description / Role

Key responsibilities:

Training delivery:

• Conduct induction training for new hires on brand history, culture, and values.
• Deliver ongoing product knowledge sessions to enhance staff expertise in footwear, apparel, and accessories.
• Provide customer service and selling skills training tailored to sports retail.
• Train teams on visual merchandising standards and in-store brand presentation.

Performance support:

• Monitor training effectiveness by conducting on-floor coaching and mystery shopping evaluations.
• Identify skill gaps in store teams and design targeted training solutions.
• Support store managers in developing staff competencies and succession planning.

Brand advocacy:

• Act as a brand ambassador by instilling passion for sports, fitness, and brand values among staff.
• Ensure consistent delivery of brand guidelines across all retail touchpoints.

Operational excellence:

• Partner with area managers to support store performance through training interventions.
• Maintain accurate training records, reports, and feedback for continuous improvement.
• Stay updated with new product launches, brand campaigns, and global training materials.

About the Company

The Apparel Group is a global fashion and lifestyle brand conglomerate residing on the crossroads of a modern economy - Dubai, UAE. The mercurial growth in the last 17 years has been by acquiring a host of world class fashion labels from around the world - Nine West, Tommy Hilfiger, Kenneth Cole, Aldo & Tim Hortons just to name a few.

Today the group caters to thousands of eager shoppers through its over 1530 stores, 75 International brands and employing 12,000 multi cultural staff in over 4 continents. Apparel believes in turning dreams in to reality and we give everyone - our customers, our stakeholders, our employees - an equal opportunity to do so.

Apparel group has carved its strong presence not only in the UAE, Kuwait, Qatar, Bahrain, Oman, and Saudi Arabia but opened thriving gateways to market in India, South Africa, Poland, Singapore, Jordan, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and Philippines.