Area Manager

Job description / Role

Operational management

• Supervise daily operations of all assigned outlets to ensure compliance with brand standards and company policies.
• Monitor store performance (sales, costs, quality, hygiene, and service).
• Conduct regular store visits and audits to ensure operational consistency and excellence.
• Ensure all outlets meet health, safety, and hygiene regulations.

Financial performance

• Review and analyze store P&L performance, sales reports, and cost control metrics.
• Identify underperforming outlets and develop corrective action plans.
• Drive sales growth and profitability through strategic initiatives and promotions.

People management

• Lead, mentor, and motivate Store Managers and their teams.
• Ensure proper staffing, training, and succession planning.
• Conduct performance reviews and address disciplinary issues when needed.

Customer experience

• Ensure a high standard of customer service across all outlets.
• Handle escalated customer complaints and resolve issues promptly.
• Monitor online reviews and feedback to improve guest satisfaction.

Brand & quality compliance

• Ensure consistent implementation of brand standards and marketing campaigns.
• Coordinate with the Marketing team for local store promotions and events.
• Maintain visual merchandising and food presentation standards.

About the Company

The Apparel Group is a global fashion and lifestyle brand conglomerate residing on the crossroads of a modern economy - Dubai, UAE. The mercurial growth in the last 17 years has been by acquiring a host of world class fashion labels from around the world - Nine West, Tommy Hilfiger, Kenneth Cole, Aldo & Tim Hortons just to name a few.

Today the group caters to thousands of eager shoppers through its over 1530 stores, 75 International brands and employing 12,000 multi cultural staff in over 4 continents. Apparel believes in turning dreams in to reality and we give everyone - our customers, our stakeholders, our employees - an equal opportunity to do so.

Apparel group has carved its strong presence not only in the UAE, Kuwait, Qatar, Bahrain, Oman, and Saudi Arabia but opened thriving gateways to market in India, South Africa, Poland, Singapore, Jordan, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and Philippines.