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Job description / Role
Job Profile
Department Marketing - Beauty & Personal Care WL 1E Job Position Assistant Category Manager Face Care Reports to Anoop Khalid Location Based in Dubai, responsible for entire GCC Main purpose of the role This is a high profile, challenging role, working on Face Care brands for GCC, including some of the largest brands for Unilever. The category is very competitive & dynamic, with several formats/need segments & requires deep understanding of the market landscape and needs to be managed with speed, rigor & sound business understanding.
Main accountabilities
• Drive the relevant jobs to be done for each market as per the brand building model through:
• Understand Brands & competition 6Ps driving specific actions on them where required & own them with wider category team & creative agency
• Lead mix creation & innovation development for the region on some parts of the portfolio
• Understand brand & business targets, make and deploy plans to achieve brand KPIs in line with consumer understanding, market dynamics & resource constraints.
• Use systems such as ACNielsen and Tracker to analyze and assess market trends, growth drivers, brand performance and set action plans to grow business & win in market
• Understands country dynamics across Gulf - planning & activating the brand according to those dynamics.
• Works with digital & Below The Line (BTL) agencies to deliver exciting activation in the market to the consumers
• Responsible at a format level to manage process, profit margins and budgets
• Is responsible to manage large budgets in terms of spend and cost allocation (e.g. agency cost, sampling cost )
• Is responsible for launch planning, implementation and evaluation of the innovation mix
• Operations management & central point for solution of operational problems e.g stock issues, sales gaps to address issues, set action plans and follow up implementation
• Brings marketing learning from best practices across Skin/Face industry and implement this experience/ new perspective in role.
Requirements
Key skills Relevant Experience
• Passion for consumer & a good understanding of brand management with experience of leading innovation projects
• Passionate about digital, wanting to learn something new & values being close to the consumer understanding their motives, drivers, barriers and needs.
• Strong operational/project management skills coupled with good analytical skills and the ability to dive into business & brand performance leading discussions on issues & opportunities in the market place
• Strong Bias for Action focused on driving the right decisions that can grow the business
• Strong sense of accountibility and responsibility to independently drive category performance across a vast number of stakeholders
• Has mindset of bringing growth to category and continuously searches for opportunities to do so.
• Team player to lead both internal & external cross functional teams 3-4 years of marketing experience ,preferably in GCC
• Experience in digital marketing (preferable)
• Any other personal characteristics Arabic language skills are an advantage
About the Company
Unilever is one of the leading FMCG company with 400 brands spanning 14 categories of home, personal care and foods products, no other company touches so many people's lives in so many different ways.
Our brand portfolio has made us leaders in every field in which we work. It ranges from much-loved world favourites including Lipton, Knorr, Dove and Omo, to trusted local brands such as Blue Band and Suave.
From comforting soups to warm a winter's day, to sensuous soaps that make you feel fabulous, our products help people get more out of life.
We're constantly enhancing our brands to deliver more intense, rewarding product experiences. We invest €1 billion every year in cutting edge research and development, and have five laboratories around the world that explore new thinking and techniques to help develop our products.