Assistant Manager, Digital Campaign And Channel Management

Job description / Role

Operating in the UAE for over 50 years

CBD manages the financial requirements of some of the largest corporates and businesses operating in the country, driving the UAE economy. Over the years, CBD has transformed into a progressive and modern banking institution winning multiple awards for its digital initiatives, credit cards, bank accounts, mobile app features, and services.

CBD has been recognized as the number one bank in the UAE on the Forbes list of The World’s Best Banks 2022.

As we continue to build upon our successes, we are looking for ambitious individuals who are passionate about the banking and finance industry and the markets in which CBD operates. Just as important to us is your ability to demonstrate a talent for dealing with people - your colleagues and our customers - and delivering service that really goes the extra mile.

Job purpose

1. Digital campaign management
   Assist in developing and launching digital marketing campaigns across paid search, social media, display advertising, email marketing, and affiliate channels.
   Coordinate campaign asset creation, deployment, and tracking with internal teams and external agencies/vendors.
   Ensure campaigns align with brand guidelines and marketing objectives.
2. Channel marketing support
   Support channel-specific marketing activities targeting key partners, resellers, and platforms.
   Assist in creating channel marketing materials, offers, and promotions to drive partner engagement and sales.
   Coordinate communication and campaign rollout with channel partners.
3. Performance tracking & analytics
   Monitor KPIs such as impressions, click-through rates, conversions, lead generation, and ROI for digital and channel campaigns.
   Prepare regular performance reports and dashboards to provide insights for campaign optimization.
   Use data-driven insights to recommend improvements in campaign tactics and channel engagement.
4. Content & collateral coordination
   Help develop digital content and marketing collateral tailored for different channels and campaigns.
   Ensure consistency of messaging and branding across all campaign touchpoints.
5. Marketing automation & CRM support
   Assist in managing marketing automation workflows and campaign communications.
   Support CRM data maintenance, lead tracking, and nurturing activities related to digital and channel marketing campaigns.
6. Budget & vendor coordination
   Assist in tracking campaign budgets and expenses.
   Coordinate with vendors and agencies to ensure timely delivery of campaign assets and services.
7. System testing & flexibility
   This position is also responsible for testing all crucial systems following internal system updates as required, which may occasionally necessitate working outside regular business hours, including evenings and weekends.

About the Company

In 1969, when we at Commercial Bank of Dubai started out little did we know that sheer grit and determination would get us where we are today. An Emiri Decree issued by His Highness the Late Sheikh Rashid Bin Saeed Al Maktoum, the founder of modern Dubai, laid the cornerstone of Commercial Bank of Dubai. We started out as a joint venture of Commerzbank, Chase Manhattan Bank and Commercial Bank of Kuwait. A minority stake was held by a few UAE businessmen.

By 1982, little more than a decade later, we evolved into a National Public Shareholding company. A feat complimented by an exponential increase in the capital base and mammoth restructuring of our operations. The feather in the cap came when the Government of Dubai became a key shareholder.

Over the decades, we have transformed ourselves into a progressive and modern banking institution. We are supported by a sturdy financial base and reigned by a strong and stable management. The proof of which lies with our customers who have stood by us over the years.