Assistant Manager Priority Banking Acquisition

Job description / Role

Organization unit purpose

The RBS- Liability and Accounts Unit is the sales channel under retail banking, catering to the liability requirements of Emirates NBD and new to bank customers in UAE. The unit's core responsibility is to increase the market share of liability business and function in line with the group's overall business strategy.

The unit is responsible for developing and growing fixed deposits and CASA base for the retail bank, offering a strong payroll proposition for corporate with best-in-class liability product offers. Creation of integrated sales models for personal and priority banking segments focusing on payroll sourcing, servicing, managing new and existing relationships.

The unit will also focus on cross-selling of other retail banking products such as credit cards, bancassurance, overdraft, etc. to increase the profitability of the unit and the overall revenue for retail bank.

Job purpose

To develop the market share of all retail banking products and focus on HNW client for PRB segments. Responsible for ensuring sales result for fixed deposit, CASA balances and CASA accounts from salaried and non-salaried. Maintain consistency on business acquisition and percentage of approval rates from acquired business sources. Comply with the approved policies, procedures and norms to protect the organization's and customers' interest. Work out adoptable sales strategies jointly with branches based on the location. Focused and segmented approach on business sourcing.

Accountable for regular monitoring of client satisfaction and service quality levels by ensuring that client expectations are consistently met and exceeded. Unique contribution of job holder is to achieve given targets and provide new and existing customers high standards of customer service. Provide professional and expert advice on products and services to customers and business leads to other units to ensure that business opportunities are realized.

Job description

Relationship management

Sales and business development

Product expertise

Operational and compliance know-how

Customer service and problem solving

Digital banking and tech-savvy

Self-motivation and target focus