Assistant Marketing Manager

Job description / Role

The Assistant Manager - Marketing is responsible:
• Aid the brand team in all areas of the Marketing process including the development of on-going promotional programs, and the contribution to the total effectiveness of the department, communicating openly, solving problems proactively, offering creative ideas and working as a positive engaged team member.
• Works as a member of a team of Marketers that are responsible for guiding, and providing analytical support for the Novo Brand.
• The role focuses on building the Novo brand across all locations in the UAE, Qatar and Bahrian.
• The position will involve analysis and reporting of business/competitive data, assisting in the execution of marketing initiatives (consumer promotions, new product introductions, package changes) as well as post evaluation.
• The role also supports the development of annual marketing plans, tracks key performance indicators and reports on results versus objectives (sales, profit, and market share).
• Responsible for assisting in the research and implementation of the brand and communication strategy, which is aligned with corporate objectives.
• Responsible to assist in the effective management of the marketing, advertising and promotional activities of the Novo Cinema brand.
• Assist in planning, forecasting and analyzing the film exhibition business, thus proceeding with business recommendations relevant to the overall growth of the category.
• Closely monitors and analyzes sales volumes, market share trends and competitive activity.
• Assists in developing and executing promotional initiatives to profitably increase consumption within budgeted parameters.
• Lead and manage the development of a Novo Cinemas Gift Card (IT, Marketing) in collaboration with the Area and Communications Managers and implement it across all outlets in the UAE
• Ensure constant dialogue with Area & Communication Managers and provide a monthly report highlighting activities, issues and needs.
• Act as a branding expert and have a full overview of what all material and promotions run.

Requirements

• Bachelor's degree in Marketing/ Business Administration
• 4-7 years of experience in a Marketing role
• Excellent marketing and negotiation skills.
• Language: Fluent in written and verbal English. Arabic is an advantage
• UAE Resident

About the Company

Novo Cinemas is home to the most innovative entertainment experiences in the GCC, offering each visitor A Great Time Out since 2014. We are one of the largest cinema chains in the Middle East because we push boundaries, pioneer change, and consistently strive for the "new". We began our legacy by introducing the region to such evolutionary technologies as the largest IMAX with Laser in the MENA region, online booking, e-kiosks and the first cinema-dedicated mobile app.

Novo Cinemas takes pride in showcasing the latest viewing technology, being acknowledged as the regional leader in cinema innovation when bestowed with the Most Innovative Cinema award at ComiCon ME 2017. This award is a testament to our dedication to providing customers with the most state-of-the-art movie-going experiences possible.

Our theaters are cinematic experience hubs creating lasting memories for every customer. Novo brings movies to life, letting guests choose from 2D, 3D, 4D, IMAX with Laser, ATMOS and luxury 7-Star VIP suites for their comfort. Supporting the in-theatre entertainment are bespoke gourmet menus, the latest trends in cinema snacks including frozen popcorn, fresh crepes and healthy treats. We are committed to providing every community with a personalized and outstanding entertainment experience placing cinema-goers at the forefront. Known as a destination for regional premieres, we are proud to host the most anticipated preview screenings. In addition to blockbuster releases, Novo offers corporate and private group bookings as well as alternative content such as live boxing, cricket and football matches and the performing arts. Films can be as informative as they are entertaining and Novo's commitment to education is reflected in our wide range of stunning IMAX documentary films available for private school bookings.

There are currently 158 screens across the GCC, ongoing expansion will see our numbers grow to over to 220 screens in more than 20 cinemas in four markets by 2019. Novo Cinemas. A Great Time Out! www.novocinemas.com