Job closed
Ref: HP698-14912
Job description / Role
Job Requisition ID: 163171
Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group's entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day
Overview of the role:
The Assistant Marketing Manager will works closely with the 4 divisions of the Contracting business locally and regionally to manage and execute the marketing activities and events to drive profitable growth for Al-Futtaim Contracting.
Key functional responsibilities include
- Managing the Activation Plan, Branding, Communications, Event Management, and Customer Experience.
- Supporting the delivery of innovative go-to-market tactics, digital presence, competitive analysis and marketing development initiatives.
What you will do:
Responsible for:
Event Management:
Responsible for the preparation, implementation, delivery, and management of events team (external contractors & Suppliers) for scheduled industry events, optimizing PR exposure and related advertising and promotion opportunity.
Campaign Development and Execution :
Assisting in the creation, development, and execution of marketing campaigns in coordination with internal teams and external vendors to ensure campaign succes.
Brand Management
Ensure that the brand image, personality, equity and proposition is upheld to high standards.
PR & Comms Management
Co-ordination and preparation of annual communication plans, supervising timely briefing of campaigns and tactics that support the strategy.
Digital & Social
- Manage all digital and social channels and ensure they are active and up to date, considering new technologies & trends in coordination with Real Estate digital team .
- Support digital marketing initiative including SEO, Email Marketing and build a brand presence
Content Creation and Management :
Assisting in the creation and management of marketing content, including blogs, social media updates, newsletters, and promotional materials that are all aligned with the brand voice and marketing objectives and to maintain a consistent content calendar.
Budget Management
Plan and manage marketing resources according to agreed budgets. Ensure cost efficiencies in budgets by constantly reviewing procurement of media buying, production and creative supplies with internal and external agencies.
Reporting
Consistent and meaningful reporting metrics to distinguish important trends and inform future decisions/activities.
Required skills to be successful:
Job specific skills:
- At least 3 years' experience in the MENA region.
Behavioural Competencies:
Marketing programme implementation:
- Develop and implement integrated marketing communications strategy and activities
- Establish and develop effective channels for your business and support for channel members.
- Deliver and manage effective customer relationships and infrastructure for same .
- Establish, plan and manage programme and project frameworks and plans against objectives and budget.
Measuring effectiveness:
- Establish, promote and use metrics to improve effectiveness
- Create and use a system of critical review to make more informed future decisions
Managing people:
Manage cross-functional relationships effectively
Requirements:
Minimum Qualifications and Knowledge:
- Minimum Bachelor's degree in marketing from an accredited institution.
Minimum Experience:
- Minimum 5 years marketing experience in a large corporate institution.
About the Company
Established in the 1930's, the Al-Futtaim Group initially operated as a trading enterprise. Rapid development throughout the 1940's and 50's saw it establish itself regionally as an integrated commercial, industrial and services organisation, positioning itself one of the leading business houses in the lower Gulf region. Today, it operates collectively over 40 companies bearing the Al-Futtaim name, dominates many market segments in the UAE, and has expanded its sphere of operation to include Bahrain, Kuwait, Qatar, Oman and Egypt.
The Group comprises a diverse range of strategically positioned operating subsidiaries and associate companies, structured to give the Al-Futtaim Group the flexibility and versatility to keep ahead of local competition while keeping pace with the ever-evolving global business scenario. The Groups continued investment in world-class systems technology is clear evidence of its commitment to maintain leading edge performance and service delivery.
The success of the Al-Futtaim Group can be attributed to a business approach that combines the ability to change with the traditional values of integrity, service and social responsibility that define its core business philosophy. This, linked with the Groups belief in decentralisation, gives the heads of the operating companies a high degree of functional autonomy and authority, providing the Group with essential flexibility, and individual employees a clearly defined work culture and sense of responsibility.
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