Assistant / Product Manager, Digital Lending Products - Unsecured

Commercial Bank of Dubai (CBD)

Dubai, UAE

Ref: HP905-167

Job description / Role

Employment: Full Time

Job Purpose
- Prepare and execute unsecured assets strategy for PBG with focus on profitable high yielding assets growth by effectively developing, rolling out and managing products and segment strategy through successful delivery of products and services.

Principal Accountabilities
- Revenue: Responsible for P&L of the product/segment and ensuring CBD remains competitive in banking products and services in the covered segments and markets with the objective to maximize sales, revenue, and profitability.
- Product-Services Development: Develop and launch new/revamp products and propositions to enhance PBG and AAI penetration, profitability, brand awareness and market share

Portfolio Management
- Analyse portfolio behaviour in order to and implement effective and targeted marketing programs designed to attract additional business.
- Yield/Revenue analysis at Product/Segment level
- Reduce attrition
- Determine segment product performance
- Identify revenue / cost reduction opportunities
- Customer retention and loyalty program to minimize attrition
- Key performance indicators (KPIs) for performance monitoring and quality measurement purposes and monitor achievement on periodic base
- Digital Product Management
- Digital Product On boarding
- Enhance and design customer centric Digital Products roadmap and prioritize both business and customer needs.
- On-board and Manage 3rd party variable acquisition channels for Digi loans
- Continuously review and enhance Product on boarding journeys in the fastest and most seamless way keeping customer in mind

Digital Servicing
- Work with Client Engagement team to review monitor customer feedback across different digital channels i.e. complaints, enhancement, suggestion and create "voice of digital customer" forum in liaison with Client Engagement team
- Digital marketing, communication, adoption and engagement
- Work with product leads and marketing to monitor and improve digital marketing plan/calendar for various strategic focus products like digital personal loans, digital mortgages, BaaS initiatives etc.
- Ensure readiness of various marketing collaterals, timely execution of marketing calendar of various digital marketing campaigns.
- Strategic: Assist Head of the unit in developing and implementing strategies and plans to achieve Sales, Revenue and Profit targets.
- Building the overall strategy for the divisions, revenue models and delivery channel and coordinate in preparation of annual Balance sheet forecasts and profit and loss estimates.
- Works closely with Head of Sales and Branches to establish product sales targets for all channels and segments.
- Responsible for establishing product sales targets and business objectives for each product working with Head of Personal Banking to develop products for distribution via multi-channel to support segmentation strategy
- Process Reengineering: Responsible for business process and functionality via each channel to ensure customer and staff experience with originating product sales is "user friendly" and cost effective.
- Competition and Market Watch: Ensure ongoing increase in market share and sustainable growth rate in the markets, conduct gap analysis and continually improve our products and channels delivery responsible for increasing Market share for PBG Assets
- Support Unit Management: Develop seamless relationships with all key stakeholders (Sales, Risk, Legal & Compliance, IT & Operations, Marketing, and Business Quality) in order to ensure smooth launch of new products and propositions.
- Lead internal and cross-functional teams to solve business problems
- Training: Ensure adequate product training is provided to sales / distribution channels and service units on regular basis.



Education and Experience
- Minimum MBA (preferably in Marketing, Strategy and Finance)
- 7+ years in Banking, assets product management, asset sales in reputed financial institutions with a proven track record of high performer
- Proven ability to build, manage and foster a team-oriented environment
- Proven ability to work creatively and analytically in a problem-solving environment
- Desire to work in a dynamic and fast environment

About the Company

In 1969, when we at Commercial Bank of Dubai started out little did we know that sheer grit and determination would get us where we are today. An Emiri Decree issued by His Highness the Late Sheikh Rashid Bin Saeed Al Maktoum, the founder of modern Dubai, laid the cornerstone of Commercial Bank of Dubai. We started out as a joint venture of Commerzbank, Chase Manhattan Bank and Commercial Bank of Kuwait. A minority stake was held by a few UAE businessmen.

By 1982, little more than a decade later, we evolved into a National Public Shareholding company. A feat complimented by an exponential increase in the capital base and mammoth restructuring of our operations. The feather in the cap came when the Government of Dubai became a key shareholder.

Over the decades, we have transformed ourselves into a progressive and modern banking institution. We are supported by a sturdy financial base and reigned by a strong and stable management. The proof of which lies with our customers who have stood by us over the years.

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Product Manager salaries in UAE

Average monthly compensation
AED 25,500

Breakdown available for industries, cities and years of experience