Associate Director - Ad Operations

Job description / Role

About Careem

Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organization that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 70 million customers, and built a platform for the region's best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.

Key Responsibilities

• Define and execute the operational strategy for Careem Ads, aligning with company growth targets and commercial partner needs.
• Build and mentor a high-performing Ad Ops team with clear roles, responsibilities, and development plans.
• Lead campaign delivery across all phases - pre-sales planning, setup, monitoring, optimization, and wrap-up reporting.
• Ensure best-in-class campaign execution through rigorous QA, delivery oversight, and performance troubleshooting.
• Design and implement internal tools, workflows, and automation systems in collaboration with Product and Engineering to improve operational speed and accuracy.
• Own and refine SOPs, process documentation, and service standards across teams and markets.
• Monitor KPIs such as delivery rate, revenue realization, and trafficking accuracy; use these insights to optimize team performance and delivery quality.
• Collaborate closely with Brand Partnerships, Sales, and Product teams to align operational capabilities with advertiser requirements and product roadmap.
• Represent the Ad Ops function in strategic planning and leadership meetings, influencing both tactical execution and long-term planning.

What We're Looking For

• Bachelor's degree in Engineering, Business, or a related field (MBA preferred).
• 6-8 years of experience in digital advertising, operations, or media delivery, with at least 3 years in a leadership role.
• Demonstrated success in building scalable ad operations in a high-growth environment.
• Strong knowledge of advertising campaign delivery metrics, optimization levers, and troubleshooting methodologies.
• Proven leadership skills with the ability to drive cross-functional collaboration.
• Data-driven decision-maker with experience in using insights to guide operational improvements and revenue impact.
• Excellent communication skills with the ability to present operational plans and updates to leadership and external partners.

What We'll Provide You

We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full-time Careem colleague, you will be able to:

• Work and learn from great minds by joining a community of inspiring colleagues.
• Put your passion to work in a purposeful organization dedicated to creating impact in a region with a lot of untapped potential.
• Explore new opportunities to learn and grow every day.
• Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.)
• Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.

About the Company

We are a brand that aims to simplify people's lives by revolutionizing the transportation industry. A brand that strives to inspire everyone it interacts with, and supports every single person who dares to believe. #BeCareem

Careem is the MENA region's leading ride-hailing service and newest Tech Unicorn. With 30% monthly growth, we now operate in 50+ cities across 11 countries and host over 6 million users. With our recent Series D funding success, we are positioned on the cusp of significant scale and well on target to deliver our goal of creating one million jobs in the region by 2018.