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Job description / Role
Asst. Operator Marketing Arabia
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day. Over half (57%) of the company’s footprint is in developing and emerging markets. Unilever has more than 400 brands found in homes around the world, including Persil, Dove, Knorr, Domestos, Hellmann’s, Lipton, Wall’s, PG Tips, Ben & Jerry’s, Marmite, Magnum and Lynx. Our Unilever Sustainable Living Plan is our blueprint for achieving our vision to double the size of the business, whilst reducing our environmental footprint and increasing our positive social impact. The Plan sets stretching targets to achieve by 2020 and includes how we source raw materials and how consumers use our brands. The scale of our ambition means that we are finding new ways to partner with others in business, government and society.
Faced with the challenge of climate change and the need for human development, we want to move towards a world where everyone can live well and within the natural limits of the planet. That’s why our purpose is ‘to make sustainable living commonplace’.
JOB PROFILE
Job Position: Asst Operator Marketing Manager
Function: UFS Marketing
WL: 1D
Reports to: MCO Operator Marketing Manager
Scope: Marketing
Location: Arabia/DXB
Business context and main purpose of the job:
Drive growth for the country through operator journeys from profiling to getting the sale, with digital at the heart.
Main Accountabilities
• Local insights, foresights and operator understanding.
• Define and execute the integrated BSP marketing plan aligned with the country plans
• Track performance and develop and implement corrective actions
• Lead local country expos & roadshows agenda
• Operator marketing and digital conversion:
• Adapt & implement simple operator journeys that get the sale adapted from MEPS to Local
• Ensure that digital is at the heart of all operator journeys.
• Always-on 80/20 content plan for all relevant operator groups.
• Deploy and amplify big activation ideas across Arabia
• Adapt and adopt Brand Experience Toolkits (BET).
• Execute Perfect Launch with CD.
• Interface with CD:
• Trade toolkit
• Lead marketing cascades for Sales Cycles
• Participate in Local country forums such as the LT & Sales & Marketing meeting as required
• Manage operator marketing routine tasks.
Reporting line and key interfaces
• Dependent on MCO organisation
• Country LT
• MCO marketing team
• Country Culinary team
• Country CD team
Requirements
Critical success factors for the job
• Operator and chef understanding
• Marketing strategy development
• Digital conversion
• Brand Activation
• Media planning
• 3+ years of marketing experience.
• Full understanding of the operator journey.
• Project and budget management.
• CD experience is beneficial
Leadership behaviours
• Customer focus
• Accountability and responsibility
• Team Alignment
• Growth Mind set
About the Company
Unilever is one of the leading FMCG company with 400 brands spanning 14 categories of home, personal care and foods products, no other company touches so many people's lives in so many different ways.
Our brand portfolio has made us leaders in every field in which we work. It ranges from much-loved world favourites including Lipton, Knorr, Dove and Omo, to trusted local brands such as Blue Band and Suave.
From comforting soups to warm a winter's day, to sensuous soaps that make you feel fabulous, our products help people get more out of life.
We're constantly enhancing our brands to deliver more intense, rewarding product experiences. We invest €1 billion every year in cutting edge research and development, and have five laboratories around the world that explore new thinking and techniques to help develop our products.