B2C E-commerce Manager, MEA

Job description / Role

What you do

Reporting to the Regional Head of B2C, the B2C E-commerce Manager, MEA is responsible for overseeing the B2C online sales and marketing efforts within their local markets. Key responsibilities include:

• Develop the local plans for the acquisition and retention digital marketing programs (i.e. paid and organic search, display and email) in line with the global B2C marketing strategy to achieve overall B2C revenue goals and program objectives, which includes:
• Managing the marketing budget and allocating spend to digital media channels to optimize results and achieve pre-set acquisition ratios and cost per sale targets
• Setting campaign goals and objectives
• Partnering with media agencies for media planning, buying, and campaign optimization
• Monitoring, tracking, and reporting program performance metrics to key stakeholders; analyzing results and making recommendations for improved performance
• Monitor the P&L for the B2C business, and collaborate across functions to improve profitability.
• Publish content to the website (AEM) to support organic search and regulatory requirements and monitor & report on website performance.
• Remain current on competitor activity to ensure that AGA is well positioned in the market.
• Manage 3rd party agency relationships to ensure that programs are running efficiently and according to plan.
• Manage the rollout of key initiatives, such as ACPR, rebrand, and Allyz B2C.
• Conduct periodic deep dive reviews of the programs and present findings to key stakeholders, such as SLT and Market Management.
• Work on cross-functional teams to accomplish common goals.
• Exchange best practices within the B2C community.

What you bring

• Bachelor's degree in Marketing or related field.
• 5+ years of digital marketing experience with primary focus on acquisition and retention programs.
• Experience working with a content management system (e.g. Adobe Experience Manager), as well as content development and publishing.
• Experience in insurance or financial services is a plus.
• Experience in a multi-cultural work environment is a plus.
• Excellent organizational, project management, and interpersonal skills (including communication & stakeholder management).
• Creative, yet metrics and analytics driven - ability to translate analytical results into an action plan.
• Ability to prioritize work in order to meet deadlines.
• Team player with strong cross-functional skills.
• Autonomous, self-motivated, result-oriented.
• An entrepreneurial spirit and interest in continuous learning, as well as a passion for coming up with creative solutions.
• Passionate about leveraging technology to power the customer experience.
• Intermediate level proficiency with Microsoft Office Suite.

What we offer

Our employees play an integral part in our success as a business. We appreciate that each of our employees is unique and has unique needs and ambitions, and we enjoy being a part of their journey.

We are there to empower and encourage you with your personal and professional development, ensuring that you take control by offering a large variety of courses and targeted development programs. All that in a global environment where international mobility and career progression are encouraged. Caring for your health and well-being is a key priority for us. This is why we build Work Well programs to provide you with peace of mind and give the flexibility in planning and arranging for a better work-life balance.

Allianz Partners is a world leader in B2B2C insurance and assistance, offering global solutions that span international health and life, travel insurance, automotive, and assistance. Customer-driven, our innovative experts are redefining insurance services by delivering future-ready, high-tech, high-touch products and solutions that go beyond traditional insurance.

Our products are embedded seamlessly into our partners' businesses or sold directly to customers and are available through four commercial brands: Allianz Assistance, Allianz Automotive, Allianz Travel, and Allianz Care. Present in 75 countries, our 21,100 employees speak 70 languages, handle over 71 million cases each year, and are motivated to go the extra mile to offer peace of mind to our customers around the world.

We at Allianz believe in a diverse and inclusive workforce and are proud to be an equal opportunity employer. We encourage you to bring your whole self to work, no matter where you are from, what you look like, who you love, or what you believe in.

We therefore welcome applications regardless of ethnicity or cultural background, age, gender, nationality, religion, disability, or sexual orientation.

Great to have you on board. Let's care for tomorrow.

About the Company

With over 159,000 employees from 172 nationalities across more than 70 countries, we are one of the world's most trusted insurance and asset management companies. We offer a broad range of products and services in property/casualty insurance, life/health insurance, and asset management. We have our largest operational presence in Europe, and our parent company, Allianz SE, is headquartered in Munich, Germany. From jobs in Actuarial, Business and IT to Inhouse Consulting and Investment Management - your opportunities are endless!