Brand Advertising Manager - Chevrolet

General Motors (GM)

Dubai, UAE

Ref: KP687-164

Job description / Role

Employment: Full Time

The purpose of this role is to be the main point of contact on their assigned portfolio between GM and agency partners for all offline and online advertising communication. Develop offline, online and branded entertainment strategies to grow the brand’s opinion/consideration/intention amongst the target audience. In addition to plan, develop and implement the annual brand advertising and the media plan that support the annual brand promotional priorities. Developing and executing in-market activations and events for the brand.

Key Responsibilities:
• Lead all advertising & consumer engagement plans and activities related to the brand.
• Seek and support innovative branded entertainment strategies.
• Lead annual catalog and web content refresh process among all stakeholders.
• Support the media manager in annual media planning process in line with available budgets.
• Work with members of the Marketing team to align on business & brand health objectives so as to translate these into communication strategies.
• Work with Finance, GPSC, Legal, PR and CRM teams to ensure alignment, process compliance, corporate governance, and support as required.
• Manage & control production & activation spend according to budget allocated by business owner, to be reviewed monthly with budget owner and finance.
• Plan, lead and drive local activation activities in various markets.
• Achieve Flawless Launches with an integrated communication deck to the dealer network (i.e. website both BB & mobile, brochures, print, POS – in showroom & Service facility, digital) included working files
• Achieve Brand Health Targets.
• Construct and communicate quarterly dealer network communication deck.
• Ensure total alignment and integration across all media (CRM, social, digital, traditional & Retail advertising) and deliver all campaign materials prior to Start-Of-Sales.
• Represent the brand for planning and execution of all activities at the Motor show.

Requirements

• Bachelor degree in Marketing/Business Administration or equivalent experience
• Minimum 4-5 years of marketing communications experience (automotive preferred)

Knowledge and Experience:
• Good understanding of the Marketing & Sales process at an Automotive OEM or related field
• Good understanding of consumers and trends in the Middle East

Skills:
• Very strong multi-tasker
• Analytical skills
• Delegation skills
• Strong presentation skills
• Motivating others
• Strong proficiency with common computer applications

Competencies:
• Innovation Management
• Managing Vision & Purpose
• Strategic Agility
• Managerial Courage
• Building Effective Teams
• Decision Quality
• Creativity

About the Company

General Motors Company (NYSE:GM, TSX: GMM), one of the worlds largest automakers, traces its roots back to 1908. GM and its strategic partners produce cars and trucks in 31 countries, and sell and service these vehicles through the following brands: Buick, Cadillac, Chevrolet, GMC, Holden, Isuzu, Jiefang, Opel, Vauxhall and Wuling. GMs largest national market is China, followed by the United States, Brazil, the United Kingdom, Germany, Canada and Russia. GMs OnStar subsidiary is the industry leader in vehicle safety, security and information services.

With its global headquarters in Detroit, GM employs 209,000 people in every major region of the world and does business in more than 120 countries. GM is headquartered in four major locations: GM Europe; North America (GMNA); South America; and GM International Operations (GMIO) is located in Shanghai, China. GMIO covers Asia Pacific and Middle East.

GM Middle East started in 1920s and the brands that are sold in the region are Cadillac, Chevrolet and GMC supported by a unique set of customer-focused services. GM parts and accessories are sold under the GM Parts and ACDelco brands. The regional office in Dubai covers the companys operations in Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, UAE and Yemen in 20 dealerships.

GM has 2 facilities here in Middle East one is in Dubai World Trade Centre and the other, Middle East Distribution Corporation, which is located in Jebel Ali.

Get personalised updates on latest vacancies
Job Alerts by Email
  • Personalised updates on latest career opportunities
  • Insights on hiring and employment activity in your industry
  • Typically sent twice a month