Brand and Digital Marketing Manager

Job description / Role

Position Title: Brand and Digital Marketing Manager
Employment Type: Full Time
Salary: up to 14K AED all-inclusive depending on experience and qualifications
Job Location: Dubai, UAE

About the Client:
An international fast food chain brand

Job Description:
• Closely work with the Country Head of Marketing to implement the brand’s strategy across channels and communications to achieve business objectives and enhance brand equity.
• Conduct market research to identify trends, consumer insights, and competitive landscape.
• Collaborate with cross-functional teams including trade marketing, business technology, operations, quality, and product development to ensure brand consistency and alignment.
• Manage and execute brand marketing campaigns across various channels including digital, social media, traditional media and maintain strong relationships with external partners, aggregators, influencers, agencies, and stakeholders
• Monitor and analyze brand performance metrics and KPIs, providing actionable insights and recommendations.

Qualifications:
• Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
• Minimum of 4 years of experience in brand and digital marketing management within the UAE. F&B experience is a must. QSR / Fast food chain is highly preferred.
• Strong understanding of the F&B market and consumer behavior in UAE.
• Proven track record in developing and executing successful integrated brand marketing campaigns focused on building brand awareness and engagement across different channels.
• Deep understanding of the QSR industry and the food delivery space in UAE.
• Proficiency in digital marketing and social media platforms.
• Proficiency in Microsoft Office Suite and marketing software/tools.
• Arabic speaker is required.

How to Apply:
Send your CV in word format online.

About the Company

RTC-1 Employment Services is a licensed recruitment firm based in Dubai, UAE. Our team has been in the market since 2004 and we are supporting various industries with their staffing needs across the Middle East and Africa.