Brand Director

Job description / Role

About EMCD

EMCD is a top-tier technology company at the forefront of the crypto industry. Best known as the largest mining pool in the world, we are building a seamless, all-in-one ecosystem for digital asset management - combining secure wallets, high-yield savings (Coinhold), instant P2P exchange and enterprise-grade infrastructure tools.

As we accelerate global expansion, we are looking for a bold, visionary Brand Director to architect and lead our brand strategy across markets and drive measurable impact at scale.

About the role

As Brand Director, you will be the strategic force behind EMCD's global brand presence. This is a unique opportunity to shape the voice, identity and perception of a market-leading crypto ecosystem. Reporting directly to the CEO, you'll collaborate closely with leaders in Product, Sales and Business Development, while building or reshaping the brand marketing function to match the pace of EMCD's growth.

Key responsibilities

• Design and lead EMCD's global brand strategy across B2B, B2C and institutional channels
• Define and monitor core brand and campaign KPIs (Brand Lift, Share of Voice, ROI, CPA, CTR, etc.)
• Build and manage a high-performing brand marketing team, setting objectives, KPIs and conducting regular reviews
• Own the global brand platform and visual/verbal identity
• Lead integrated campaigns across PR, digital, influencer and partnerships
• Optimize brand marketing budgets and campaign performance
• Ensure brand consistency and oversee strategic sponsorships and events

Requirements

• 7+ years in brand/marketing leadership, ideally in fintech, crypto or digital agencies
• Proven track record of high-ROI brand campaigns
• Strong expertise in creative strategy, PR, SMM and influencer marketing
• Data-driven mindset with hands-on experience in campaign performance tools
• Fluency in both English and Russian is essential in this role; additional languages (e.g., Arabic, Spanish) are a plus

What we offer

• Fully remote format - work from anywhere in the world, with no geographical constraints
• Extended time off - 28 calendar days of annual paid vacation, plus 12 additional bonus days
• Paid sick leave - with streamlined processes and no unnecessary bureaucracy
• Professional development support - compensation for relevant courses, certifications and training programs
• Meaningful impact - real ownership of complex, high-impact tasks and the opportunity to shape critical fintech infrastructure

Why join EMCD?

• Join a global leader at a pivotal moment of growth
• EMCD empowers its people to shape the future of digital finance
• Be part of a high-impact, fast-paced, and innovative environment that values creativity, accountability and excellence

Ready to shape the future of digital finance with us? Apply now and become part of EMCD's journey.