Brand Manager

Job description / Role

AED 25'000 – 27’000 + Benefits

We are hiring for a Brand Manager; the position is an International Marketing role where you will be responsible for operational marketing. You will act as a key support in achieving immediate business objectives and the business driver for the designated geographies and projects.

Our client is a leading food company diversifying into new food categories. They are voted by Brand Equity- Economic times as the 4th most trusted brand of all brands in India and the top food brand in the country. What they offer is very good quality products which has made a place for itself in the competitive marketplace over years of demonstrating sustained quality and innovation leadership in bakery segments. The company is known for its strong professional management and offers an enriching and empowering workplace to its managers.

As the Brand Manager, you will be responsible for:
• Design, manage and coordinate all marketing / promotional activities through monthly activity calendars to deliver market share & overall business objectives (Topline & Brand P&L)
• Integrate ATL & BTL plans for harmonious execution
• Review marketing activities & report brand / business impact with learnings and way forward
• Manage New Product Development from conception to launch
• Evaluate, plan & implement existing product development: horizontal / vertical line (variant / product) extension, SKU proliferation
• Analyse monthly sales data to determine SKU/Geography wise requirements on respective products / brands
• Analyse retail audit data to determine SKU/Channel/Geography wise gaps and opportunities for the brand
• Market / Category & consumer data analysis (market shares / mind share"
• Consumer STP (segmentation, targeting & positioning)
• Communication Development (TVCs / Other creative output) to deliver the brand and business goals
• Develop Media Plans spanning across diff. mediums: TV, Print, Radio, out of home, digital, social media.
• Tracking Brand Health indicators regularly

Requirements

• Minimum five years experience in the FMGC industry
• Minimum four - five years experience in the GCC
• Minimum three years experience working in Trade marketing

Must have the follow skills;
• Middle East experience is mandatory
• Strong analytical abilities to apply thought
• Must have a good understanding of marketing operations processes
• Sensitivity to market / category / consumer trends
• Marketing and business planning
• Strong written & Verbal communication
• Commercial orientation
• Project Management
• Managed New product development and new pack
• MBA or equivalent from a premier business school
• Indian candidates preferred

About the Company

Built on the philosophy of \'Right Process, Right People, Right Results, 1on1 HR Consulting is an boutique Recruitment and HR Consulting firm based in Dubai which focuses on all elements of HR processes and practice across all sectors within the GCC region.

Our highly experienced and skilled staff will work 1on1 to provide flexible and tailor made Recruitment and HR solutions for your individual requirements, whether you are a large corporate company, a small to medium enterprise, a start up business or you are individually seeking consulting for your personal career growth.

We are proud to say that both our corporate and individual clients value our thorough and practical approach to sourcing and selecting top talent. Our experienced team use a specific method of recruitment which includes tailored behavioral interview techniques created for each individual roles to properly analyse and assess the suitability and quality of the candidates that we provide to our clients.