Brand Manager

OVERVIEW:

We are currently looking for a Venture/Brand Manager to participate in the launch and subsequent management of OBoticario in UAE supported by the venture capital team at Millennial Capital.
OBoticario is the second largest Brazilian cosmetic company with a 20% market share in Latin America. Globally, it has 4,070 stores in Brazil, Portugal, Colombia, Bolivia, Paraguay, Costa Rica, Venezuela, Japan. OBoticario is the largest cosmetic franchise in the world. As of 2016, the company generated USD 4 billion in revenue, employed 30,000 people and produced c. 300 million units. Due to its strong marketing, product innovation, social media activation the group has been able to report a double-digit growth in revenue for the last 5 years.

JOB POSITIONING:

The Venture / Brand Manager will be responsible for meeting sales targets across retail and wholesale channels for OBoticario brand in Dubai. He/she will be expected to spend 60% of its time in the office and 40% at the point of sales to ensure the results in the fields. Skills of leadership and people development are recommended in addition to effective communication skills.

RESPONSIBILITIES:

1. Trade Marketing:

• Develop wholesale sales channels targeting key accounts including department stores, pharmacies, and E-commerce
• Manage store channels by overseeing sales performance and ensuring budget achievements
• Formulate and/or evaluate product selection, assortments, store design, and pricing decisions
• Develop plans for training, merchandising, store design
• Ensure that cycle material and visual merchandising is aligned with global brand guidelines
• Ensure the brand image and position are properly maintained in accordance with OBoticario company standards
• Represent OBoticario in a professional and positive manner when interacting with: staff, customers, business partners, as well as advertising agencies’ representatives, the press, and the government

2. Business Management:

• Prepare, manage, and track weekly sales reports, inventory reports, retail sales targets in the branded stores and so on
• Screen and negotiate new locations for OBoticario UAE in key malls
• Work along with Millennial Capital team to implement development plan on national and regional level

3. Media and Communication:

• Develop, manage and execute marketing, media, PR and business development initiatives for OBoticario
• Develop marketing and PR budget
• Conduct launch events for press and customers in store
• Coordinate digital agencies, and plan investments in different kinds of social

Requirements

REQUIREMENTS:

• Minimum Educational Level: Bachelor’s Degree in Marketing, Business, or similar. MBA highly preferred
• Professional Experience: + 5 years in marketing, sales, or business development
• Experience in: brand management, marketing, sales, business development, and PR

SKILLS & ABILITIES:

• Fluent in: Spanish, English. Arabic is highly preferred
• Very entrepreneurial mindset and have deep interest in developing businesses
• Understanding of financial concepts
• Good communication Skills

About the Company

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