Ref: RP837-06

Job description / Role

Employment: Full Time

• Develop the overall strategic brand plan which is effective in brand launch, delivering market share, volume and profit objectives, and building the brand equity measured via consumer tracking
• Ensure Net Revenue target and Gross Margin targets are met
• Effectively market products/services by conducting market research, overseeing product development and design, setting prices, launching new products, overseeing advertising campaigns and monitoring sales performance
• Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify market opportunities for the products/services
• Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas, identify product/service features that need to be changed to meet customer needs, and liaise with other areas of the organization (for example manufacturing, supply chain and quality control) to implement these changes
• Conducts periodical market visits and periodical brand valuation
• Ensure all marketing activities comply with developed annual budgets, quarterly forecast and Monthly Demand Plans and reporting results of department
• Work with the Sales Department to prepare sales forecasts and budgets, monitor sales volume, revenues and costs against forecasts, and adapt plans to improve the sales performance of the products/services
• Contribution to key projects organizational projects as assigned – Cost saving initiatives
• Planning & Reporting – Annual Budget, Quarterly Business Review, Mid-Year Review
• Effective liaison with Advertising Agencies. Supervising their activities in order to develop and produce on time, effective ATL & BTL brand advertising.

Requirements

• 8 years functional experience out of which 2 years should be in an equivalent Middle Management position
• Prior experience in Food categories
• Prior experience in Middle East

Job-Specific Skills:
• Project Management skills
• Consumer insight development
• Marketing savvy with strong and successful experience in marketing/category developments program execution.

About the Company

Hiring the right talent is key to your company’s success. Southgate & Co aims to stand out in terms of service and quality with a hands on approach. We provide recruitment consultation services to clients and candidates in various sectors. Our aim is to build long lasting relationships and become an extension of your business, so that we work collaboratively with you as our client to ensure that you can achieve your vision.

We are constantly searching for suitable applicants in the Sales and Marketing domain in various sectors including among others; FMCG, F&B, Tech & Digital.

Contact Southgate & Co today to discover how we can map and enhance your next career journey.

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Brand Manager salaries in UAE

Average monthly compensation
AED 21,500

Breakdown available for industries, cities and years of experience