Brand Manager

Job description / Role

Responsible for:
• Define clear consumer and shopper targets.
• Develop annual Marketing plan the includes the following areas:
- Brand performance evaluation.
- Key challenges and sources of growth based on selected consumption occasions and consumer segments.
- Recommended Marketing Mix for effective consumer reach.
- Direct consumer communication plan inserted into total RGB’s 1FP platform
- Pack sizes / SKUs priorities by channel and territory.
- Price elasticity and price management plan by pack type.
- Total % of volume promoted by channel by territory and % of discount.
- Annual activation plan by channel and by territory.
- Volume, GR, MC and Market share forecast by month.
- Budget allocation by line.
- Brand P&L.
- Brand scorecard by month.
- Creative briefing
- Digital Marketing execution and control
- Key initiatives concept and launch documents.

• Execution:
- Own the timely and effective implementation of all brand AOP initiatives from idea to shelf including the following points: Initiative objectives, KPIs, Selling story, promotion and merchandising tools, Initiative incremental profit and ROI.
- Own the successful roll out of all Brand AOP initiatives including the following: Monthly sales volume, distribution growth, MH SKU and planogram accuracy, Communication strategy timely implementation and effectiveness vs. plan, Margin contribution delivery and investment budget management.
- Develop and clearly communicate brand visual identity for national and local use.
- Secure proper integration of Marketing, Channel development and Sales priorities and tools to deliver all key initiatives KPIs.

• Leadership:
- Lead multi-functional teams to timely and cost effectively deliver all brand AOP key initiatives and KPIs.
- Work side by side with key territories and channel leaders to monitor and neutralize competitive treats while identifying consumer/shopper trends that could affect the brand’s AOP KPIs delivery.
- Proactively analyze local markets performance indicators to present tactical modifications and recommendations to improve performance and maximize ROI.

Deliverables:
• Volume and Value annual targets.
• Brand Equity annual targets.
• Brand P&L annual profit targets.
• Annual Promotional and Innovation plans execution effectiveness and ROI.
• Annual Share of Market targets.

Requirements

• Bachelor degree in Marketing or MBA
• Fast Moving Consumer Goods experience a must
• 3 to 5 Years experience in brand management in United Arab Emirates
• Leadership and analysis skills
• Time management
• Organize

About the Company

A leading FMCG company in GCC.