Brand Manager

Gulf Marketing Group (GMG Group)

Dubai, UAE

Ref: QP229-243

Job description / Role

Job Summary

The role holder will be responsible to grow brand market share through provision of an effective and innovative product portfolio within the right price and quality in order to drive sales. The role is responsible for contributing to Business Unit’s overall brand strategy, as well as partnering and maintaining key relationships with principals for brands/categories managed and maximizes sales and profitability.


Core Responsibilities
• Drive sales from the assigned brand by developing comprehensive business plans
• Studies trends from historical data around brand sales and market research to assist in the overall planning process
• Manages consumer mapping, and is responsible for brand consumer segmentation and differentiation
• Ensures optimum utilization of customer research information to guide brand management decisions, including decisions on the introduction of new products, product assortment, promotion and pricing of products in the store
• Collaborates with Retail operations to understand consumer trends, sales figures, etc. to further formulate the business plan for the brand/category
• Ensures access to market intelligence through various sources on competition pricing and business and analysis of trends which may impact the Business Unit
• Monitors and analyses business performance by brand sales, sell-out, gross margin and turnover and translates insights into key selling points, or category opportunities
• Manages and tracks brand sales planning and forecasting processes
• Ensures effective ‘in season’ management for the given brand of products (stock balancing, markdown management, stock analysis, stock vs sales performance).
• Leads and oversees the buying requirements and formulates buying plan and budget for the brand and ensures proper monitoring of orders based on the buying plan and follow-ups on merchandise delivery as per the plan
• Manages the relationship and liaises with principals/supplies on matters relating to price negotiations, product launches, marketing campaigns, forthcoming offerings and events
• Coordinates regular meetings with Area Managers/Store Managers to share insights arising from market dynamics and brand performance
• Collaborates with the visual merchandising function to provide brand guidelines and implementations of the same in all retail outlets
• Collaborates with the retail marketing function, to ensure maximum visibility of their category through retail marketing
• Analyses sales related data for products within the brand portfolio and provides insights into enhancing potential sales opportunities
• Works with the Human Resource department to coordinate training related to products and customer service, to ensure personnel knowledge of key product features and benefits across the stores

Specific responsibilities for Brand Managers in Contracted Brands
• Analyses sales related data for products within the brand portfolio and provides insights into enhancing potential sales opportunities
• Ensures development and reporting of the category review reports on quarterly basis

People Management
• Defines goals and key performance indicators for each member of the team and ensures effective implementation of the company’s performance management process.
• Develops talent within the team by providing guidance, mentoring and coaching to achieve the defined goals.
• Drives a culture of feedback and coaching in the Business Unit by providing feedback on an ongoing basis, identifying development needs and coaching the employees on the areas of improvement.


• A minimum of 5 - 7 years of relevant experience with at least 4 years in managing brand of products

Additional skills
• Product/category/brand knowledge
• Industry Knowledge
• MS Office and tools
• Analytical skills

About the Company

Established in 1978, by the Baker family who still own and manage the company today, Gulf Marketing Group is one of the Middle East's leading, family owned companies. Gulf Marketing Group operates regionally, across the GCC and boasts a diverse portfolio of brands, retail outlets and services. Gulf Marketing Group subsidiaries operate in key sectors such as retail and distribution of sporting goods and lifestyle brands, health and fitness, food and food processing, integrated 3PL logistics, real estate, healthcare and pharmacies, education and technology. Since 1978, Gulf Marketing Group has introduced more than 90 international brands into the Middle East, as well as building the reputation of our homegrown brands as reliable and quality driven companies.

We are proud to be one of the top 10 retailers in the Gulf region with:

  • More than three decades experience managing international brands in local environments
  • A prestigious portfolio of world class brand partners
  • Anchor tenancy in all major GCC shopping malls
  • A proven track record of securing exclusive retail and distributor agreements
  • An experienced management team
  • Strong customer relationships

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Brand Manager salaries in UAE

Average monthly compensation
AED 22,000

Breakdown available for industries, cities and years of experience