Brand Manager for Luxury Brand

Job description / Role

Our client is a manufacturer of high-quality home appliances and acknowledged as an innovation leader in design and technology.

Job Description:

• Take brand ownership and provide marketing goals and strategies to match up to
• Translate brand strategies into brand plans, brand positioning and go-to-market strategies
• Lead creative development and create motivating stimulus to get targeted audiences to “take action”
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
• Monitor market trends and competitors’ activities to identify opportunities and key issues
• Oversee marketing and advertising activities to ensure consistency with product line strategy
• Monitor product distribution and consumer reactions
• Brainstorm new and innovative growth strategies
• Align the company around the brand’s direction, choices and tactics

Product:

• Manage and provide a competitive product range
• Product Lifecycle Management including planning and coordination of product-launches –and discontinuation, pricing, product pictures and technical information

Training:

• Delivering regular product trainings to customers, dealers and partners

Brand Store Management:

• Hosting and execute brand events in brand store
• Manage brand store operations

Requirements

• Proven working experience as brand manager or associate brand manager for luxury brands
• Drive for results and leaderships skills
• Excellent understanding of the full marketing mix
• Highly creative with ability to think out of box
• Experience in identifying target audiences and devising campaigns that engage, inform and motivate
• Proven ability to develop brand and marketing strategies and effectively communicate recommendations

About the Company

BAC Middle East - the longest established professional recruitment consultancy in the UAE. Established in 1979, we have been at the forefront of the region's recruitment industry for 40 years and were the first firm of our type in the world to achieve ISO9001 certification: a reflection of our constant emphasis on quality and customer satisfaction.

With our well-developed infrastructure and staff strength, we are able to assist you with recruitment needs ranging from junior professionals through to middle and senior management, whatever your industry sector.

BAC's proven regional experience and resources can help ensure that you recruit the best available candidates and enjoy the many advantages of a managed recruitment process.