Brand Marketing Associate

Job description / Role

Inspire | Exhilarate | Delight

For over seven decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. In its pursuit to excel as a hybrid luxury retailer, the Group has curated a portfolio of over 10 owned brands and strengthened its distribution and marketing expertise for over 400 international names across luxury fashion, beauty, jewellery, watches, eyewear, and art de vivre categories.

Every step at Chalhoub Group is taken to build a future where luxury dreams become reality - bridging cultures and crafting memorable experiences for our consumers. Be it by constantly reinventing itself, committing to innovation, or embracing new technologies, the Group is shaping the future of luxury retail. It delivers seamless omnichannel experiences across more than 950 stores, online platforms, and mobile apps. Driving this innovation journey is The Greenhouse - the Group's innovation hub, incubator, and accelerator for startups and emerging businesses, regionally and globally.

Chalhoub Group fosters a people-at-heart culture rooted in diversity, equity, and inclusion, and a workplace catalysed by forward thinking and future-proofing. Today, it brings together over 16,000 talented professionals across eight countries in the Middle East, with a presence in LATAM. Their collective efforts have earned the Group the Great Place to Work certification in several markets.

Sustainability is at the core of the Group's strategy, guided by a clear commitment to people, partners, and the planet. Chalhoub Group is proud to be a member of the United Nations Global Compact, a signatory of the Women's Empowerment Principles, and to have pledged to reach Net Zero by 2040.

What you'll be doing

The Brand Marketing Associate will support the execution of marketing initiatives across the Homeware Division, with a primary focus on PR, media relations, brand communications, and partnerships.

This role plays a key part in strengthening brand visibility, storytelling, and external relationships while supporting the successful delivery of brand events and marketing activations across markets.

Working closely with internal marketing functions and external partners, the role requires strong organizational skills, communication capabilities, and an understanding of luxury brand positioning and media landscape in the GCC.

Key responsibilities

PR & Media Communications (Primary Focus)

• Support the planning and execution of PR strategies aligned with brand and commercial objectives
• Manage day-to-day communication with media partners, publications, and PR agencies
• Coordinate press releases, media toolkits, and brand communications materials
• Track media coverage, press placements, and visibility performance across markets
• Maintain and update media and press contact databases
• Support press outreach, interview coordination, and media requests

Influencer & Talent Collaborations

• Assist in identifying relevant influencers and content creators aligned with brand positioning
• Work on product seeding campaigns and creative gifting projects
• Coordinate influencer collaborations, gifting, and partnership execution
• Support relationship management with talents and agencies
• Monitor campaign deliverables and post-campaign reporting

Brand Events & Activations

• Support planning and on-ground execution of brand events, launches, and client activations
• Coordinate communication materials, guest management, and event logistics with internal teams and agencies
• Assist in post-event reporting and recap preparation

Brand Partnerships

• Support the development and execution of brand collaborations and partnership opportunities
• Coordinate communication alignment between partners and internal stakeholders
• Ensure brand consistency across joint activations

Cross-Functional Marketing Support

• Work closely with Brand Marketing, Content, CRM, Digital, and VM teams to support ongoing campaigns
• Provide operational and coordination support across marketing initiatives when required
• Assist in reporting, presentations, and campaign follow-ups

What you'll need to succeed

• Bachelor's degree in marketing, communications, PR, or related field
• 1-3 years of experience in marketing, PR, or communications (luxury or retail experience preferred)
• Strong communication and organizational skills
• Strong people and relationship management skills
• Experience working with media, influencers, or events coordination is a plus
• Ability to manage multiple projects in a fast-paced environment
• Strong attention to detail and execution excellence
• Proficiency in PowerPoint and Excel
• Fluent in English; Arabic is a strong advantage

Key competencies

• Strong relationship-building skills
• Collaborative team player
• Proactive and solution-oriented mindset
• High sense of ownership and accountability
• Understanding of luxury brand standards and storytelling

What we can offer you

With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.

We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.

Empowering Emirati Talent
At Chalhoub Group, we believe in the power of diverse perspectives and inclusive workplaces. We are proud to support the development of UAE National talent and are committed to empowering the next generation of leaders. This opportunity is exclusively open to UAE Nationals holding a family book, as part of our long-term vision to invest in the nation's future and shape a thriving, homegrown leadership pipeline.

About the Company

The Chalhoub Group is the leading partner for luxury across the Middle East since 1955. As an expert in retail, distribution and marketing services based in Dubai, the group has become a major player in the fashion, beauty and gift sectors regionally.

By blending its Middle East expertise and intimate knowledge of luxury, Chalhoub Group is building brands in the region, by offering service excellence to all its partners and a unique experience to its customers through its passionate teams.

With a growing workforce of more than 9,000 people, implemented in 14 countries, as well as the operating of over 470 retail outlets, the group's success is attributed to its most valued asset of highly skilled and dedicated teams. Professionalism and passion are what fuel the Chalhoub Group's competitive edge in today's market.

By being committed to implementing sustainable practices into their business, the Chalhoub Group has been awarded in 2013 the CSR Label from the Dubai Chamber of Commerce.