Brand Marketing Director

Job description / Role

Reporting to the Managing Director with matrix reporting to headquarters, the Brand Marketing Manager will have full P/L responsibility for their Brand and will work closely with the Sales & Marketing teams to maximize sales volume and profitability through brand/product management, including positioning and pricing strategy. Key responsibility of this position is to target and maintain a profitable defined segment share as well as assist with the development of positioning strategies to fully exploit segments potential in the Middle East markets.

JOB DESCRIPTION:
• Owner of local Brand marketing communications strategy
• Together with headquarters, responsible for annual/quarterly Marketing Plans for the Middle East.
• Manage all regional Advertising Programs, activities and budget with the agencies of record and optimize marketing investment among the Brands
• Ensure the right product configuration and product availability in the markets, identify and develop product opportunities to grow the business and to fully exploit segment potential in the various ME markets
• Evaluate key performance indicators of the region brand product files, regional price/ profit files by market and by model and develop & recommend retail/tactical incentives in view of the competitive activities
• Provide product information to distributors in a timely manner
• Provide commercial parameters for future product programs to product planning ensuring future products meet specific market requirements for all 11 unique Middle East markets
• Perform competitive analysis and develop product pricing strategy in order to maximize sales and profits and to ensure profitability by model
• Establish sales targets by model and by market defining together with sales the incentives needed to achieve sales objective
• Liaise with headquarters to ensure regional compliance and requirements are communicated on timely basis
• Preparation of market share analysis reports for periodic review and annual planning
• Acquire a comprehensive understanding of corporate vehicle specification and ordering systems as well analysis of related trends
• Conduct special analysis of new model sales and volume opportunities
• Ensure product quality is in line with GSO (Gulf Standard Organization) standards.

Requirements

Technical skills
• University Degree in Business Management/Sales & Marketing (Master’s Degree preferred)
• Minimum of 7 years experience working in product marketing automotive industry
• Excellent knowledge of Microsoft Excel, PowerPoint and Word
• Language: English, Arabic (Advantage)

Soft skills
• Excellent analytical and financial skills with the ability to use data to build a compelling business case
• Ability to study, analyze and interpret complex activities and/or information in order to improve new practices or develop new approaches.
• Strong decision-making skills with an eye for strategic enhancement of the business.
• Excellent communication and facilitation skills to understand and address issues across multiple disciplines
• Advanced project management skills and ability to handle multiple tasks and manage deadlines
• Strong business acumen and proven leadership abilities engaging with individuals at all levels and across various regions of the organization.
• Professional demeanor and behavior combined with a proactive and driven approach

About the Company

Aquila Consulting is a Dubai based talent recruitment company established by individuals with unrivalled recruitment expertise in Global Search and Selection. We offer our clients a partner-centric, personalised, and mature approach to focusing and delivering on their international talent requirements.

What makes us stand out from the crowd is the rigor and passion we bring to the recruitment process. We offer unparalleled performance, transparency, and advocacy, taking the time to fully understand your organisational vision, culture, structure and leadership needs.

Aquila Consulting pride ourselves on seamlessly delivering the most efficient time and cost saving recruitment solution for your business.