Brand Operations Manager

Job description / Role

Responsibilities

Our team plays an integral role in building a good reputation for TikTok LIVE, and forms an essential part of a connected and growing team in a global function. We are looking for an outstanding candidate to join us at TikTok MENA and help make an impact on our livestreaming business.

Responsibilities

• Build end-to-end amplification plans (from research, design, to execution) that promote the positive impact of the livestreaming business models, by highlighting core TikTok and TikTok LIVE narratives through campaigns via on-platform tools
• Develop positive creator acquisition plans and provide educational resources to help these creators improve the engagement on LIVE
• Design and lead positive creator storytelling programs focused on content quality and community connection
• Support Government Relations and other XFNs in conducting outreach to local stakeholders to collaborate on content strategies
• Work with internal stakeholders across Government Relations, Marketing, Public Relations, Legal to drive plans for creator and product promotions, pitches, etc.
• Analyze and promote the department's work, successes, best practices, and key learnings to internal and external audiences through case studies and event participation
• Support Government Relations and other XFNs to manage crises
• Based in Dubai, with the opportunity to travel when the role requires

Qualifications

Minimum qualifications

• Bachelor degree or above with 5+ years of work experience in tech product and reputation marketing and operations
• High written and oral proficiency in Turkish and English is required to focus on the Turkish market
• Experience in project design, including targeted audience segmentation
• Deep understanding of the creator lifecycle - from onboarding to sustained community engagement
• Experience in project execution through our owned and operated channels
• Understanding of business priorities, including the ability to clearly articulate key issues, recommend solutions, and kick off projects to serve those core business priorities
• Experience in copywriting and crisis management

Preferred qualifications

• Passion for TikTok, LIVE streaming, mobile entertainment, and the creator economy
• Comfortable working in a fast paced environment, where organizational goals will evolve along with the pace of the business
• Work in partnership effectively with people from different disciplines and cultures
• Organizational skills with the ability to work cross-functionally with other stakeholder teams as well as senior leadership

About the Company

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.