Brand Trainer

Job description / Role

Inspire | Exhilarate | Delight

For over seven decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. In its pursuit to excel as a hybrid luxury retailer, the Group has curated a portfolio of over 10 owned brands and strengthened its distribution and marketing expertise for over 400 international names across luxury fashion, beauty, jewellery, watches, eyewear, and art de vivre categories.

Every step at Chalhoub Group is taken to build a future where luxury dreams become reality - bridging cultures and crafting memorable experiences for our consumers. Be it by constantly reinventing itself, committing to innovation, or embracing new technologies, the Group is shaping the future of luxury retail. It delivers seamless omnichannel experiences across more than 950 stores, online platforms, and mobile apps. Driving this innovation journey is The Greenhouse - the Group's innovation hub, incubator, and accelerator for startups and emerging businesses, regionally and globally.

Chalhoub Group fosters a people-at-heart culture rooted in diversity, equity, and inclusion, and a workplace catalysed by forward thinking and future-proofing. Today, it brings together over 16,000 talented professionals across eight countries in the Middle East, with a presence in LATAM. Their collective efforts have earned the Group the Great Place to Work® certification in several markets.

Sustainability is at the core of the Group's strategy, guided by a clear commitment to people, partners, and the planet. Chalhoub Group is proud to be a member of the United Nations Global Compact, a signatory of the Women's Empowerment Principles, and to have pledged to reach Net Zero by 2040.

What you'll be doing

Our Store Manager is responsible for driving the store business. They work towards achieving the store sales target, build a base of loyal VIP customers by recruiting and retaining them, manage the team and ensure full adherence to the brand's guidelines and store processes.

Key Responsibilities

Training strategy & planning

• Develop and implement a yearly training strategy aligned with brand objectives, retail priorities, and business goals.
• Identify training needs through performance analysis, business KPIs, and stakeholder input.
• Collaborate with Chalhoub University to design and implement innovative training strategies and learning journeys.

Training creation, delivery & follow-up

• Create and deliver engaging and impactful training sessions (in-store, classroom, and digital).
• Develop and implement follow-up strategies after training delivery to ensure knowledge retention and behavioral change.
• Measure training effectiveness through assessments, feedback, and performance indicators.
• Track progress against action plans and adjust training approaches as needed.

Team performance & coaching

• Observe and analyze team performance on the shopfloor, assessing selling skills, customer experience, and brand standards.
• Create specific, tailored action plans for individuals and teams based on performance gaps.
• Provide ongoing coaching and feedback in partnership with store management.
• Support managers in reinforcing training initiatives on the shopfloor.

Brand collaboration

• Collaborate closely with the brand to receive product knowledge and training tools.
• Ensure training content is accurate, up-to-date, and aligned with brand guidelines.
• Act as a key liaison between the brand, retail teams, and training stakeholders.

Market awareness

• Stay up to date with fashion trends, market developments, and competitor activities.
• Integrate trend and fashion world insights into training content to enhance selling confidence and customer engagement.

Reporting & continuous improvement

• Monitor training outcomes and provide regular reporting on performance improvement.
• Share insights and recommendations to continuously improve training content and delivery methods.

What you'll need to succeed

• Experience within a store leadership role in fashion retail or a training role within fashion retail.
• Flexibility to travel. The role will be based in stores within the UAE and require travel time across the stores in the Middle East.

What we can offer you

With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities, and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.

We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.

We invite all applicants to apply

It takes diversity of thought, culture, background, differing abilities and perspectives to truly inspire, exhilarate and delight our customers. At Chalhoub Group, we are committed to inclusion and diversity.

We welcome all applicants to apply and be part of our exciting future. We ensure equal opportunity for all our applicants without regard to gender, age, race, religion, national origin or disability status.

About the Company

The Chalhoub Group is the leading partner for luxury across the Middle East since 1955. As an expert in retail, distribution and marketing services based in Dubai, the group has become a major player in the fashion, beauty and gift sectors regionally.

By blending its Middle East expertise and intimate knowledge of luxury, Chalhoub Group is building brands in the region, by offering service excellence to all its partners and a unique experience to its customers through its passionate teams.

With a growing workforce of more than 9,000 people, implemented in 14 countries, as well as the operating of over 470 retail outlets, the group's success is attributed to its most valued asset of highly skilled and dedicated teams. Professionalism and passion are what fuel the Chalhoub Group's competitive edge in today's market.

By being committed to implementing sustainable practices into their business, the Chalhoub Group has been awarded in 2013 the CSR Label from the Dubai Chamber of Commerce.