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Job description / Role
JOB RESPONSIBILITIES
Product brand strategy and positioning.
- Analyzing how our brand is positioned in the market and crystalize targeted customer segment.
- Taking brand ownership and provide the vision, mission, goals and strategies to match up to.
- Translating brand strategies into brand plans, brand positioning and go-to-market strategies.
- Integrate brand strategy in all offline & PR communication
- Responsible for offline brand awareness cycle i.e. campaigns, designs, communication, advertising materials, giveaways & events.
Partnerships:
- Investigate business opportunities in light of strategic goals and develop unique and ambitious deal structures to meet those goals.
- Identify potential partners based on target markets, exposure, and maximum benefit.
- Form mutually beneficial partnerships with external entities that would benefit the company.
- Handle all partnerships from negotiation to execution and follow up. Provide insight and drive improvements to optimize support of all partnerships.
Requirements
- Relevant Degree in marketing or business administration.
- 2-4 years of experience in marketing communication & partnerships.
- E-commerce exposure (website, mobile, social media, analytics etc.).
CORE COMPETENCES
- Detail-oriented with the ability to manage projects from inception through execution.
- Excellent communication skills, both verbal and written.
- A hunger to learn and ability to flourish in a dynamic, high-growth, entrepreneurial environment, self-starter with hands-on approach
About the Company
Amazon.ae, formerly Souq.com, is an English-Arabic language e-commerce platform, owned by Amazon, Inc. It is the largest e-commerce platform in the Arab world. On March 28, 2017, Amazon.com Inc. confirmed it would be acquiring Souq.com for $580 million. On May 1, 2019, Souq.com became known as Amazon.ae.