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Business Category Manager

L'Oreal Middle East

Dubai, UAE

Ref: RP957-122

Job description / Role

Key Responsibilities

Build the category strategy:

- With market, shopper and consumer knowledge build a strategy for category growth that is aligned with our brands ambitions.
- Translate the brand strategy in to a channel strategy and priorities by account
- Build the Activity plan in year and future planning in close cooperation with commercial team:
- Set the principles and guidance on promo activity
- Manage exclusivity and differentiation
- Translate the brand ambitions and ATL plans in to on-ground timings and activity
- Ensure our plans are fully tailored to individual retailer shopper profiles and needs
- Lead continual review of promo investments, with inputs from other functions, in order to shape the promo activity plan accordingly
- Leads category and brand improvement projects (most often as part of a multi functional team)
- Market dynamics and brand performance understanding and tracking:
- Provide the 'so what' to the business analysts work
- In collaboration with supply chain and commercial understand the forward forecast for our brands, what the risks and opps are, what the plan to realise them is
- Competitor analysis - thorough understanding of competitor activity, bricks and clicks, in the market with resulting action plans where required


Professional Competencies

- Authority to adopt a leadership position with all multi functional teams - needs to be able to influence, arbitrate but also develop a mutually beneficial relationship with all parties ie they must understand the value for them of the business development team
- Ability to balance strategic planning vs. operational day to day
- Can reason from many perspectives on one given challenge - fully understanding the ambition of different stakeholders in order to find practical solutions for all parties
- Acting autonomously to become a beauty market expert on all key fronts - shopper, consumer, brand, retailer - actively staying up-to-date on latest information and innovation in their field

About the Company

For more than a century, we have devoted our energy and our competencies solely to one business: beauty. We have chosen to offer our expertise in the service of women and men worldwide, meeting the infinite diversity of their beauty desires. We are committed to fulfilling this mission ethically and responsibly.

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Category Manager salaries in UAE

Average monthly compensation
AED 16,500

Breakdown available for industries, cities and years of experience