Business Planner Export

L'Oreal Middle East


Ref: RP957-629

Job description / Role

Employment: Full Time

Build a comprehensive business forecast for Export markets, by Key Accounts / Channel in Units and Value. Work with the Key Account Managers / Channel Managers / Distributors to monitor and update the forecast leading to a Sales Trend.


• Reporting to the Commercial manager, ensure Division business forecast accuracy by following and challenging KAMs sales monthly forecasts, on baseline, promotions/activations, and launches.
• Develop deep customer knowledge on supply rules and policy, timelines, stock equation, buying patterns and activation plans.
• Aggregate the total sales forecasts in units and consolidated sales, then analyze all available facts & figures to identify potential gaps.
• Analyze secondary sell out to identify potential gaps and opportunities and highlight to business partners.
• Communicate objective feedback, propose adjustment to key stakeholders (GM, Sales, Supply, Finance) and validate the sales forecast.
• Build a realistic & Bottom-up vision of sales by key-account / channel, independently from other planning exercises (budget trend, procurement plan, sales objectives), specifically from Sales Objectives.
• Build a promotional / activation plan for each key account/channel in-line with the brand strategy & RGM guidelines, for a rolling 18-month horizon.
• Refresh forecast monthly, analyzing sell-in, sell out, and stock in trade performance.
• Work on the forecast collaboratively with the teams while being customer centric, focusing on the retailers.
• Respect yearly and monthly deadlines, to integrate Business Planning in Budget/ Trend and Forecast/Validation meetings.
• Monitor and align on the Stock in trade targets to be in-line with the business & retailer strategy.
• Build and maintain Business Planning tools and processes.


• Must Have Market Planning / Demand Planning experience in a retail & Distributor environment
• Understanding of Sales Targets build-up
• Understanding of in-market activations and it's impacts on retailer buying patterns
• Good Financial understanding - Price structure, Gross to Net
• Product knowledge / experience in cosmetics industry is a plus
• Must have excellent written and verbal communication skills with strong capabilities to collaborate within and outside the organization
• Well versed in Time Management with high Organizational Skills
• Analytical skills in forecast management and stock / sales analysis
• Proficient in advanced MS Excel, MS Access & Power BI
• Should be able to prioritize and multitask in a fast-paced environment
• Must display good negotiation skills

About the Company

For more than a century, we have devoted our energy and our competencies solely to one business: beauty. We have chosen to offer our expertise in the service of women and men worldwide, meeting the infinite diversity of their beauty desires. We are committed to fulfilling this mission ethically and responsibly.

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