Category Manager Marketing

Quest Search & Selection

UAE

Ref: GP340-2170

Job description / Role

Employment: Full Time

We at Quest Search and Selection are proud to be representing a leading FMCG company based in heart of Dubai City in their quest to add a crucial hire onto their expanding team, Category Manager.

This is a multi-faceted role where the successful candidate will be able to harness and harbour a new defining skill set. This will be without doubt, a defining career move to join an ever growing international company.

Responsibilities:

* Achieve overall category performances vs budget (value, volume & margin)
* Analyze performances to boost short term growth.
* Maintain innovation/renovation pipeline to secure mid to long term growth.
* Reinforce (or reach) leadership position by staying ahead of competition.

Category segmentation & positioning:

* Estimate market size & segmentation by sub-category & packaging
* Assess competitors' portfolio & positioning by category & territory (product, packaging, price)
* Recommend most relevant & efficient positioning by category & territory

Category performance:

* Monthly category KPI, analysis & recommendations
* Highlight top & low performances to trade marketing & sales teams
* Compare Category performance with trade marketing reports to identify business opportunities

Channel animation:

* Propose range & planogram per channel & sub-channel.
* Build BTL plan with trade marketing team to reach sales target, maximize range awareness and recruit new shoppers/consumers (promo mechanics & sampling)
* Support trade marketing team in the development of store communication tools and POSM
* Inform communication team about BTL plan & product USP to maximize sales performance.

Range Management & Innovation:

* Lead category innovation, renovation & extension (market potential, brief, USP, retro plan, business plan, specifications, costing, packaging design, launch plan, activation tracker)
* Identify product, packaging & price opportunities with operation team.
* Develop exit strategy for unsuccessful products (value/volume/margin)

Forecasting:

* Verify consolidated category forecast vs budget & volume trends (regular & promo)

Market Knowledge:

* Perform monthly market visit to stay aware of competition activities, launch, packaging & POSM
* Stay updated on last industry trends & customer insights to drive category's future
* Understand specific customer requirements and propose rapid & efficient solutions

We request that candidates send their CV as a Microsoft Word document where possible.

Quest Search and Selection is acting as an Employment Agency in relation to this vacancy.

Requirements

Requirements:

* Minimum 2 years experience in Category Management
* English and Arabic fluency
* Analytical, technical, presentation, project management skills
* Experience within FMCG/Consumer Goods (Modern Trade, Lower Trade, Wholesale, Export)

About the Company

Quest Search & Selection is a specialist recruitment consultancy with over 20 years' experience in sourcing the world's best candidates for the global Retail, FMCG and Hospitality sectors.

With offices in the UK & Dubai, we have an international presence and a global reach. Our recruiters place candidates locally and internationally for a wide variety of roles focusing on the following areas:

Retail Buying & Merchandising, E-commerce & Digital, Food & Beverage, Hotels, Hospitality & Operations, Retail Stores & Operations, HR & Recruitment, Procurement, Supply Chain & Logistics, Sales & Marketing, Technical and New Product Development.

We work in partnership with our clients who range from famous international brands within the Retail, Restaurant, Hotel and Consumer products space. Our reputation is built on our in-depth understanding of the industry and our consultants' skill, knowledge and passion for their sectors.

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Marketing Manager salaries in UAE

Average monthly compensation
AED 13,500

Breakdown available for industries, cities and years of experience