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Job description / Role
Responsibilities
TikTok's Client Partners are responsible for building long-term partnerships with clients, to educate and inform them about commercial opportunities within TikTok. Our innovative advertising products are high-impact and engaging; we create a native experience for our users and develop deep connections with our brands. We are looking for an experienced Client Partner who will partner closely with clients within industries to engage with our platform. This business will be a critical driver within TikTok's Consumer pod, and as a member of this team, you are expected to drive consultative engagements that drive business growth for our clients. You will have the opportunity to grow and have an impact by developing scalable solutions that shape our overall performance marketing franchise. A part of TikTok's Global Business Solutions team, the focus of this team is to connect TikTok's vibrant and growing creators and users with the brands and businesses they know and love.
About the role: The Client Partner role is directly responsible for segmenting the market, identifying prospects, building relationships, and helping clients drive business results on TikTok through consultation, education, and support. The ideal candidate will combine an exceptional ability to provide consultative selling; a passion for growing revenue; outstanding ability to set strategic vision; and a willingness to execute the tactics. Success in this position requires strong sales and problem-solving skills, attention to detail, and the ability to thrive in a dynamic and changing environment.
Responsibilities:
- Identify, prioritise, and secure business opportunities
- Drive revenue for TikTok by seeking partnerships with various direct clients within our Mid-Market team
- Use a consultative approach by offering strategic media solutions to all clients within the Retail & Fashion industry
- Create compelling sales propositions utilising internal and external data for respective regions
- Liaise with cross-functional teams on structuring and executing operational and strategic initiatives
- Develop and implement best practices for client interaction, sales, and services
- Create persuasive sales presentations using market trends and case studies
- Ensure that our clients receive the highest level of sales and operational customer service
- Update clients on TikTok products and developments and educate clients and agencies on best practices
Qualifications
Minimum qualifications:
- 5+ years of experience in marketing within the CPG and F&B industry, brand advertising, media sales, and/or online advertising. Deep expertise in performance marketing, including industry trends, measurement, attribution, and competitive landscape.
- Well-established relationships with key marketing decision-makers and agencies in the MENA region.
- Exceptional communication and presentation skills, with the ability to build trust with C-level clients by understanding their business needs and tailoring messaging accordingly.
- Proven ability to gain internal stakeholder support across product, marketing, and support teams while advocating for customers.
- Demonstrated success in exceeding sales targets and thriving in fast-paced, ever-evolving environments.
Preferred qualifications:
- Due to the nature of the markets and businesses that this role will be supporting, proficiency in English and Arabic is preferred.
- Proactive attitude with excellent project management, organizational, and analytical skills.
- A team-oriented mindset with a commitment to mentoring and developing less experienced colleagues.
- Entrepreneurial mindset with a passion for building from the ground up.
- Strong enthusiasm for TikTok products and marketing.
About the Company
TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.
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