Client Solution Manager

Job description / Role

Responsibilities

The Client Solutions team's mission is to establish and build scalable, long-term client relationships by solving direct clients' challenges through scalable, best-in-class campaign services. Client Solution Managers have a holistic understanding of TikTok's ad products and are humble and open to change. You are joining a team of consultants and marketing and self-service platform experts, who proactively drive the client's growth strategy, including upsells, renewals and campaign reactivations.

Success in this position requires a focus on client service, the ability to thrive in a work environment, and the ability to provide custom solutions for advertisers leveraging our unique ad product suite, a unique blend of technical and commercial knowledge. You will act as a trusted advisor, guiding clients through the evolving digital advertising landscape and recommending tailored solutions that align with their business objectives. By leveraging TikTok's creative capabilities and data-driven insights, you will empower clients to develop and execute campaigns that drive measurable results and business growth.

METAP (Middle East, Africa, Turkey & Pakistan) Apps team covers the following industries: utilities, fintech, lifestyles (social & dating, health & fitness) and services (ride-hailing, education, superapps). The highly dynamic client base originates from across Eastern Europe, Turkey and MENA and are scaling their businesses globally.

Responsibilities:

• Champion TikTok's product solutions: Act as a strategic advisor, guiding clients to leverage TikTok's advertising products and features to drive innovative, data-driven marketing strategies that align with their business goals.
• Drive product adoption & growth: Advocate for the adoption of TikTok's full suite of products, helping clients understand their value and how they can be integrated into broader marketing strategies for maximum impact.
• Foster client relationships: Build and nurture long-lasting relationships with key clients and agencies, positioning yourself as a trusted partner who can recommend and drive solutions that leverage TikTok's product offerings.
• Oversee campaign execution: Collaborate with cross-functional teams (ad operations, product, creative and marketing science) to ensure the seamless execution of product-driven campaigns that meet client objectives.
• Provide product-driven insights: Use data analytics to track, analyze, and optimize campaign performance, providing clients with actionable insights to refine and enhance their product-centric strategies.
• Collaborate & innovate: Work closely with product teams to ensure clients are utilizing the latest TikTok features and products, contributing feedback and insights to help shape future product development.
• Support partnership (BPM) teams: Assist in pre-sales efforts by conducting market research, developing pitches, and advising on TikTok's product solutions that align with client needs and objectives.
• Optimize and troubleshoot: Proactively identify and resolve any product-related issues during campaign execution, working closely with internal teams to ensure optimal performance.
• Drive business growth: Focus on client retention, upsell opportunities, and renewals by identifying how TikTok's products can deliver long-term value and foster deeper client engagement.
• Conduct business reviews: Lead regular business reviews with clients, ensuring the continued success and optimization of their campaigns and TikTok product usage, while exploring new opportunities for growth.

Qualifications

Minimum qualifications:

• Experience: At least 3+ years of experience in client-facing roles at social media advertising platforms or user acquisition, with a strong background in digital marketing, account management, or consultancy, preferably with clients or agencies representing relevant industries.
• Language: Due to the needs of the markets and clients, this role will be covered. Proficiency in Russian and English is a must.
• Technical & analytical mindset: Demonstrated ability to use data to drive decisions and optimize campaign performance. Familiarity with attribution modeling and performance measurement techniques is a must.
• Strategic thinking: Strong problem-solving skills with a keen ability to align marketing strategies with client goals.
• Industry expertise: Deep understanding of the digital marketing ecosystem and trends in the relevant sector.

Preferred qualifications:

• Client-centric: A natural communicator and relationship builder, committed to delivering solutions that foster client satisfaction and long-term business growth.
• Proactive attitude with excellent project management, organizational, and analytical skills.
• Ability to travel domestically and internationally as needed.

About the Company

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.