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Cluster Assistant Director of Marketing, Digital and Communication

AccorHotels

Dubai, UAE

Ref: RP714-3929

Job description / Role

Employment: Full Time

Cluster Assistant Director of Marketing, Digital & Communication

This position is accountable for planning, directing, controlling, coordinating and participating in all communication activities for Fairmont Ajman, Fairmont Fujairah and Fairmont Dubai with an emphasis on digital marketing. Under the guidance and supervision of the Cluster Director of Sales & Marketing and within the limits of established hotel policies and procedures, the main responsibility of the Cluster Assistant Director of Marketing, Digital & Communications, is to promote good quality and positive communications in order to promote and enhance the digital performance, image and general marketing of the hotel.

What's in it for you:

- Be a part of the Fairmont Flagship Hotel in the Middle East
- Experience the hustle of a dynamic, fast paced hotel located in the heart of the City's commercial district
- Take advantage of opportunities to be recognized for your professional contributions
- Employee benefit card offering discounted rates in Accor worldwide
- Learning programs through our academies
- Opportunity to develop your talent and grow within your property and across the world
- Ability to make a difference through our Corporate Social Responsibility activities like Planet 21

What you will be doing:

- Develop annual strategic digital plan for the three hotels in alignment with marketing and communications efforts.
- Successfully plan, implement and lead long-term revenue driving digital strategies across a range of segments that impacts consumer engagement, brand awareness and sales by proactively escalating revenue and driving business forward.
- Overseeing design and production of marketing collaterals and promotional materials.
- Creating and delivering content for integrated multi-channel social media strategy.
- Ensuring corporate branding standards and legal compliances are met as per Dubai Regional Office.
- Work closely with F&B and Sales department to map out promotional activities for the year.
- Build and maintain relationships with key local decision makers and the local social community to promote positive exposure of the hotel.
- Work closely with Corporate Digital team to develop revenue-driving initiatives within the digital discipline.
- Support photography for digital and advertising purposes in liaison with the Cluster Director of Marketing, Digita Communications, advertising agency and corporate brand marketing.
- Maintain budget control and oversee media placement schedules in feeder markets.
- Determine overall digital marketing campaign ROI.
- Develop social media strategies and messages for the year.
- Managing stakeholder relationships and driving results to meet their expectations.
- Work closely, direct and mentor Digital Marketing Manager in developing and accounting the annual digital plans.
- Balance operational, administrative and Colleague needs.
- Consistently offer professional, friendly and engaging service.
- Follow departmental policies and procedures.
- Follow all safety policies.
- Other duties as assigned.

Requirements

Your experience and skills include:

- At least 4 years of hotel experience at the property level.
- Experience in handling a Complex or Cluster is an added advantage.
- Diploma/Degree in Marketing is preferred.
- Strong computer literacy, especially with Microsoft Outlook, Word, Excel, Social Media publishing tools and reporting systems.
- Experience in developing and executing creative promotional programs.
- Strong team player with excellent leadership skills.
- Proven ability to create partnerships within the industry and community.
- Must be self-motivated and able to make decisions while handling numerous projects at one time

Your team & working environment:

At Accor, we are Heartists!
Are you ready to put your heart at the center of everything that you do? If so, then join our team of Heartists at Fairmont DBI. Every day, we look for opportunities to engage on a personal & meaningful way with our guests and each other. We deliver heartfelt hospitality in an environment that is engaging, enthusiastic and professionally rewarding!

Our Commitment to Diversity & Inclusion:

We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

Why work for Accor?

We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor's limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality.

About the Company

A caring employer providing respect, training and career development for our employees. An attractive employer offering more than 100 professions across the 5 continents.

We are much more than a world leader. We are 250,000 hoteliers with the same shared passion for welcoming. We take care of millions of guests in our 4,300 addresses and on our digital platforms. As an operator and franchisor (HotelServices), owner and investor (HotelInvest), we invest all our energy into making "Feel Welcome" resonate as the finest hotel promise.

From luxury to economy and in every corner of the globe, AccorHotels'​ more than 20 brands meet all the needs of business and leisure travelers seeking comfort, attention and high-quality services.

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Assistant salaries in UAE

Average monthly compensation
AED 6,000

Breakdown available for industries, cities and years of experience