Cluster Marketing Executive

Job description / Role

Overview
Over the past two decades, The First Group has forged a reputation as one of the hospitality industry's leading innovators, providing groundbreaking investment opportunities to clients and partners, while delivering exceptional, memorable experiences to hotel and leisure guests.

Our corporate ethos and unique vision for the future of hospitality is encapsulated in our fast-growing portfolio of award-winning hotels and residences, exciting F&B outlets and lifestyle venues, and delivered through our array of complementary third-party hotel and asset management services .

Core to our vision for the future of hospitality is The First Collection , our award-winning hotel brand that reflects the rich culture, innovative spirit, and unparalleled refinement for which Dubai is famous for.

The First Collection's urban lifestyle resorts, situated in prime locations across Dubai, are renowned for their unique blend of world-class hospitality and modern flair, as well as their cutting-edge guest facilities and services, which include exclusive access to the stunning Soluna Restaurants and Beach Club , located on the world-famous Palm Jumeirah.

Every hotel in our fast-growing portfolio reflects our ambition to capture the essence of urban living, blending it seamlessly with the tranquillity of a serene getaway.

The First Collection echoes the city's heartbeat, ensuring all our guests are made to feel a part of the magnificent tapestry of Dubai, the world's most exciting metropolis.

Job Description
The First Group is seeking a dynamic and results-driven Cluster Marketing Executive to join our team. This role will be responsible for developing and implementing comprehensive marketing strategies that drive growth and brand awareness for both our hospitality and real estate divisions. The ideal candidate will have a strong background in marketing with a proven track record in both sectors, excellent project management skills, and the ability to thrive in a fast-paced environment.

Key Responsibilities:

- Develop and execute integrated marketing plans and campaigns for both hospitality and real estate sectors.
- Manage and coordinate marketing activities across multiple properties and projects to ensure brand consistency and alignment with overall business objectives.
- Collaborate with the sales teams to design and implement strategies that drive lead generation, customer acquisition, and revenue growth.
- Oversee the creation and distribution of marketing materials, including brochures, digital content, advertisements, and promotional campaigns.
- Conduct market research and competitor analysis to identify trends, opportunities, and threats in both the hospitality and real estate markets.
- Manage social media platforms and digital marketing initiatives to enhance online presence and engagement.
- Track and analyze the performance of marketing campaigns, providing regular reports and insights to senior management.
- Develop and maintain relationships with key stakeholders, including partners, vendors, media, and industry influencersPlan and execute events, exhibitions, and trade shows to promote The First Group's hospitality and real estate offerings.
- Monitor and manage marketing budgets, ensuring cost-effective use of resources.

- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in marketing, with a focus on hospitality and/or real estate.
- Strong understanding of digital marketing, including SEO, PPC, social media, and content marketing.
- Excellent communication, presentation, and interpersonal skills.
- Proven ability to manage multiple projects simultaneously and meet deadlines.
- Creative thinker with strong analytical skills and attention to detail.
- Proficiency in marketing tools and software, such as Google Analytics, CRM systems, and content management systems.
- Experience in event planning and execution is a plus.

About the Company

The First Group is a British-owned international property development company based in Dubai. The focus is on delivering innovative overseas property developments and solutions to meet the demands of the international property investment market.

As an emerging property market specialist and one of the region\\'s leading independent serviced residential and commercial building developers, The First Group prides itself on offering clients quality off-plan developments, unrivalled services and pioneering products for the finest investment opportunities in Dubai and the Northern Emirates.

With over 20 years\\' experience in the international property market and unparalleled commitment to excellence in all areas, including construction, design, finish and service, choosing to invest with The First Group offers a reliable and secure investment in one of the world\\'s most lucrative property markets.