Cluster Marketing Executive and Graphic Designer

Job description / Role

Company Description

Join us at Accor, where life pulses with passion!

As a pioneer in the art of responsible hospitality, the Accor Group gathers more than 45 brands, 5,600 hotels, 10,000 restaurants, and lifestyle destinations in 110 countries. While each brand has its own personality, where you will be able to truly find yourself, they all share a common ambition: to keep innovating and challenging the status quo.

By joining us, you will become a Heartist, because hospitality is, first and foremost, a work of heart.

You will join a caring environment and a team where you can be all you are. You will be in a supportive place to grow, to fulfill yourself, to discover other professions and to pursue career opportunities, in your hotel or in other hospitality environments, in your country or anywhere in the world!

You will enjoy exclusive benefits, specific to the sector and beyond, as well as strong recognition for your daily commitment.

Everything you will do with us, regardless of your profession, will offer a deep sense of meaning, to create lasting, memorable and impactful experiences for your customers, for your colleagues and for the planet.

Hospitality is a work of heart. Join us and become a Heartist.

We are Heartists.

"Heartist" describes both our culture and who we are. Everything we do comes from the heart, and we're experts in what we do. Generous, attentive, and free, we ensure that everyone can come as they are, and feel like they belong. As one big team, we know that only together can we do amazing things!

We believe that the world is more welcoming when we're connected. So that we see what we have in common, instead of what sets us apart.

Life in Movenpick

The Place to Savour Life - We believe true hospitality is about turning small gestures into heartwarming moments.

We enable our guests to savour the flavor of life, balancing small indulgence with what's good for them and good for the world.

Job Description

The Role

Under the supervision of the Cluster Marketing and Communications Manager, the Marketing Executive and Graphic Designer undertakes the responsibilities of increasing the equity of the hotel and brand through all communications, products and partnerships and using Accor and brand platforms and tools to drive revenue for rooms and all hotel outlets and services. The Marketing Executive and Graphic Designer designs and executes the artwork of all hotel publications and promotional materials, both local and overseas.

Key Responsibilities:

• Supports the execution of multi-channel marketing campaigns, including digital, social media, email, and print.
• Design and execute both online and offline marketing strategies to increase visibility, brand reach and achieve the objectives and KPIs set at the business level.
• Assists in the management of external agencies and vendors for digital marketing, PR, and creative projects.
• Monitors marketing performance metrics, including website analytics, social media engagement, and ROI tracking for paid campaigns.
• Supports the development of marketing presentations and materials for internal and external stakeholders.
• Maintains relationships with local media outlets, influencers, and partners to generate publicity and brand exposure.
• Oversees paid media campaigns and paid social media to drive traffic, awareness and bookings.
• Coordinates and reviews the digital marketing strategy as well as the management of content in social media of the assigned hotel following the brand standards as well as the principles and line of communication established in the company and based on the strategy set in the annual social media plan.
• Coordinates and manages the relationship with agencies and third parties, such as, among others, advertising, design, event management, digital marketing agencies, ensuring the correct implementation based on the established marketing strategy and plans.
• Ensures that the creation and design of all media and branding materials, both printed and digital are strictly following the brand standards.
• Management of databases and launch of newsletters and promotional and brand communication actions.
• Implementation of branding and performance campaigns as well as activation of inbound and outbound marketing actions.
• Coordinates the creation and design of social media content in various formats and supports.
• Supervises the corporate image policy and brand standards applied to the external and internal content of all communication platforms and media of each hotel and brand. At the same time, coordinates the production of photographic and video reports following the corresponding brand standards and manuals.
• Fosters a culture of creativity and innovation within the Sales and Marketing team.
• Liaises with the Meeting and Events team with unique proposals, great social guidance and content and videos that will elevate our offering.
• Stays updated on industry trends, design tools, and content strategies to ensure cutting-edge content creation.

Generic Aspects on Hygiene, Personal Safety, Environment, Confidentiality:

• Ensures proper care of all equipment and furniture entrusted for Heartists use.
• Be well-familiar with the hotel's policies and procedures, well-acquainted with the physical layout of the hotel and its premises and knowledgeable of the hotel's emergency procedures in regard to fire, medical, bomb threat, black-out and evacuation.
• Knows the safety regulations and ensures their application and ensures the safety of people and property in the hotel.
• Respects and ensures respect of the hotel's commitments to the Environment Charter of sustainability program (saving energy, recycling, sorting waste etc).
• Understands and strictly adheres to the Rules and Regulations established in the Heartists Handbook and the hotel's policy on Fire, Hygiene, Health and Safety.
• Ensures that confidential records and other confidential information are properly safeguarded and are not removed from the office.
• Does not disclose any financial information or any other information of the Accor Hotels.

Qualifications

• Tertiary qualifications in Marketing, Communications or Digital Marketing would be advantageous.
• Proven experience in the area of Communication, Marketing and Graphic Design, preferably in the hotel industry.
• Strong understanding of Marketing principles in relation to social media, brand and campaign promotion and design.
• Excellent communication skills - written and verbal, proficient in Word, Canva and Excel and any other appropriate programs.
• Analytical skills to evaluate campaign performance and adjust strategies as needed.
• Demonstrable ability to multitask and meet deadlines.
• Good ability to organize and prioritize tasks.
• Proactive attitude with the ability to manage varied tasks and projects simultaneously.

About the Company

A caring employer providing respect, training and career development for our employees. An attractive employer offering more than 100 professions across the 5 continents.

We are much more than a world leader. We are 250,000 hoteliers with the same shared passion for welcoming. We take care of millions of guests in our 4,300 addresses and on our digital platforms. As an operator and franchisor (HotelServices), owner and investor (HotelInvest), we invest all our energy into making "Feel Welcome" resonate as the finest hotel promise.

From luxury to economy and in every corner of the globe, AccorHotels'​ more than 20 brands meet all the needs of business and leisure travelers seeking comfort, attention and high-quality services.