Commercial Director Marketing - Procurement

Job description / Role

We are looking for a dynamic and forward-thinking Director of Marketing to oversee and manage the entire marketing function within the General Procurement Department of a leading Property Developer. The ideal candidate will have extensive experience in strategic planning and execution across a variety of channels, including ATL, BTL, digital, and large-scale events like project launches, agent meetings, exhibitions, and brand activations. This leadership position requires a deep understanding of the industry, creativity, strong cross-functional collaboration, and a focus on delivering marketing strategies that drive measurable ROI and align with business goals.

KEY ACCOUNTABILITIES:
Strategic Contribution
• Implementation of 360-degree marketing strategies proposed by used department that enhance brand visibility, lead generation, and customer engagement.
• Collaborate with C-level leadership to translate business goals into marketing action plans and procurement-led initiatives.
• Lead market intelligence efforts and competitor benchmarking to inform go-to-market strategies.

Above The Line (ATL) Marketing
• Negotiate and execute mass media campaigns including TV, radio, print, and OOH advertising.
• Oversee media buying, agency coordination, and budget allocations for high-reach campaigns.
• Ensure consistent brand messaging across all ATL touchpoints.

Below The Line (BTL) Marketing
• Lead and negotiate BTL activation through brochures, direct marketing, mall activations, kiosks, etc.
• Execute targeted campaigns in alignment with micro-market strategies and product positioning.

Events & Experiential Marketing
• Strategize and manage impactful events such as:
• Project Launches (internal & public)
• Agent & Channel Partner Meets
• Customer Engagement Events
• Exhibitions & Trade Shows
• Lead end-to-end planning, vendor procurement, branding, and on-ground execution.
• Ensure alignment with procurement processes and vendor evaluation guidelines.

Agency & Vendor Management
• Lead the procurement of marketing-related services: creative agencies, event firms, media houses, printers, etc.
• Ensure cost-effective, quality-driven, and timely delivery in coordination with the General Procurement team.
• Drive process and procedure standardization for supplier management, data collection, negotiation, performance improvement, cost reduction, and communication strategies in line with best fitted global practices.

Vendor Relationships
• Develop and manage strategic supplier relationship and direct the continuous monitoring of the global market for possible new vendors adhering to quality standards in line with CLIENTS's business strategies. Candidate will be responsible also on managing internal stakeholders to make sure vendor is paid on time in order to maintain healthy relationship.

Reporting
• Ensure that all unit reports are prepared timely and accurately and meet CLIENTS requirements, policies, and quality standards.

If you are interested in this opportunity, please reply to this email with your updated resume

• Experience: Minimum 15 years in Procurement for Marketing with at least 5 years in a leadership role within the real estate sector / Property Developers
• Skills: Proven expertise in strategic marketing, campaign management, event coordination, and vendor management.
• Education: Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• Languages: Fluency in English; proficiency in Arabic is a plus.

Salary:
AED 40,000 to 50,000 per month inclusive of fixed allowances.

About the Company

Connecting Minds HR Services FZE is an Executive Recruitment agency that focuses on providing the right fit and tailored approach to help our clients to obtain the right match.

Our Jobs influence our life ! A business is only as good as the people within it. We invest in time, we talk to our clients to understand the business needs, motivation and the goals.

We provide world class services such as Executive Search and Selection through our office located in the UAE. We take pride to get the right fit as we personally interview each candidate for the role. This provides a touch of personalized service that goes an extended way with both the candidate and company. It also gives us the sense of the right match required to make both parties contented.

We come with unique experience in Recruitment, Outsourcing and PRO Services.

We provide search and selection recruitment service in the staffing across different industries.