Commercial Support Specialist

Job description / Role

The Commercial role is an integral part of the Customer Service division based within the JLR Regional Office. Its primary function is to strategically identify, scope and deploy Aftersales Programmes (Key Levers) to drive revenue, profit & customer retention.

The individual will work closely with the Retailer/Importers, understanding market requirements to implement programmes and accelerate activity to generate increasing levels of revenue and improved customer retention. All in alignment with the global Customer Service Strategy.

Requirements

• Pricing: Apply centrally driven pricing requirements and feedback intelligence for competitor analysis.
• P&A Sales: Analyse market performance based on JLR analytics toolset and market sizing; derive appropriate programs & actions in the market to achieve revenue targets, understanding the channels to market (wholesale, retail, fleet), as well as measuring performance within Customer segments (1, 2 & 3)
• Business Planning: Assist the Business Planning cycle requirements in alignment with the central timeline to deliver Parts and Accessory targets, supporting the overall JLR revenue and profit objectives.
• Market Sizing: In conjunction with the Network Development team, scope the size of the parts and service market using capacity plan output & research in local markets to maximize opportunity.
• Key Levers: Define & implement eVHC, Predictive Marketing, Service Plans and Extended Warranties and assist in the administration side of the programs. Measure & Monitor the performance of these levers when implemented.
• Marketing Programmes: Definition & implementation of marketing & promotional activities. Amend Global assets to regional requirements.
• Suppliers: Assist in the management of business service providers, to deliver the rollout of key lever programs, ensuring plans are delivered and fully embedded.
• Products: Alongside the commercial managers assist in the delivery of Aftersales products to market, such as oil, re-manufactured parts, and tyres in line with the global framework.
• Accessories: Identify opportunities in the accessory business, through both current product and new model launches; drive the Sales organisation to incorporate accessories within the sales process, while also deploying best practice accessory programmes such as ASAP.
• Opportunities: To carry out financial analysis of the importer Network to prepare and provide regular reports on Parts and Accessories objectives. Extensive analysis of KPI’s and voice of customer relating to cost of ownership to establish competitive commercial solutions and competitors analysis of the same

About the Company

Jaguar Land Rover is the UK's largest automotive manufacturing business, built around two iconic British car brands: Land Rover, the world's leading manufacturer of premium all-terrain vehicles and Jaguar, one of the world's premier luxury sports saloon and sports car marques.

Under the ownership of Tata Motors Limited, Jaguar Land Rover is transforming its business to realise the full potential of its brands and deliver profitable results. Driving the business is a world-class team of 32,000 people globally. In addition we support more than 210,000 UK jobs through the supply chain, dealer network and wider economy.

All of our cars are engineered and designed in Britain and while we have ambitious plans for global growth, the heart of the business remains in the UK. We have invested billions of pounds in our state-of-the-art production, research and development facilities. In fact, Jaguar Land Rover is the biggest UK investor in R&D in the manufacturing sector - ahead of British Aerospace and Rolls-Royce -and in the global top 100 for R&D spend. This investment, along with our on-going support of local communities and encouragement to get young people to seek jobs in engineering has led to Jaguar Land Rover winning the Responsible Business of the Year Award - an accolade we take great pride in achieving.