Communications Manager

Job description / Role

Communications Manager, Middle East & Turkey

Purpose: To maximise the value of outbound travel to Britain from the ME Markets by delivering the Communications plan including campaign management and delivery, PR and communication and content marketing, providing excellent market intelligence and customer insights and coordinating performance reporting to ensure delivery against regional key performance targets.

STRATEGIC AND CREATIVE THINKING
• Understands and appreciates the importance of the corporate strategic framework and how it impacts one’s work
• Experience in developing & implementing a Digital Marketing / PR plan

COMMUNICATION SKILLS
• Able to present concepts and ideas in a clear and concise manner
• Able to communicate across various levels of management
• Strong communication skills both written and verbal. Ideally media-trained, with experience of presenting to a range of audiences.
• Strong report writing skills essential, with the ability to develop content suitable for different types of audiences.

TASK ORIENTATION
• Able to manage projects autonomously
• Focused and self-driven, able to prioritise and manage multiple tasks
• Highly developed organisational skills
• Attentive to detail, vigilant about accuracy and relevance of information being managed
• Proven key account management skills preferably in both government and commercial sector

FINANCIAL/ANALYTICAL SKILLS
• Good budgetary & value for money awareness
• Proven analytical skills including the ability to interpret numerical and written data, identify trends and provide contextual reports

OTHER:
• Excellent Arabic language skills, written and spoken
• Flexible/positive “can do” attitude, a team player
• Resourceful and creative; thinks outside the box
• Demonstrated understanding of Gulf Markets and UK travel industry
• Established network of local media contacts
• Tourism/Industry knowledge is a preferred but not essential
• Educated to at least a degree level (British education an advantage)

Requirements

CHAMPIONING TOURISM TO BRITAIN
• Engaged with VisitBritain’s strategy and vision and can demonstrably contribute towards delivering these
• Able to focus on a clear goal in all actions and decisions and openly articulate this to your B2B team
• A true advocate for Britain and tourism
• Good in influencing and achieving favourable outcomes to service business needs

BEING THE BEST
• Good knowledge of Britain’s tourism product and our business with enthusiasm to constantly update skills and knowledge
• Keen to share own and VisitBritain’s expertise with external organisations and individuals
• Awareness that VisitBritain is a public body which needs to deliver and demonstrate value and probity in everything we do
• Problem-solving skills and Strategic thinking - Ability to deal effectively with problems and issues that affect overall organisational delivery
• Able to critically analyze data and information and produce quality market intelligence reports

WORKING TOGETHER
• Open-minded and ‘can-do’ attitude which encourages innovation, embraces change and displays resilience against adversity
• Participate fully as a team member in building an atmosphere of openness, honesty, respect, co-operation and fun
• Visible, approachable, accountable and available

SERVING OUR CUSTOMERS
• Able to have an effective relationship with all customers and meet their expectations

Continually looking for opportunities to work in partnership with other teams Inspire and empower other people by demonstrating trust, openly valuing their expertise and clearly stating your expectations.

SALARY RANGE
AED220,000 - AED240,000 per annum

About the Company

VisitBritain is the national tourism agency, responsible for marketing Britain worldwide & developing Britain’s visitor economy. A non-departmental public body, funded by the Department for Culture, Media & Sport, we work with partners in the UK & overseas to ensure that Britain is marketed in an inspirational & relevant way around the world. Our partners include government agencies such as UKTI, airlines & operators, global brands such as Samsung as well as the official tourism bodies for London, England, Scotland & Wales.