Consumer Insight Specialist

Quest Search & Selection


Ref: GP340-2209

Job description / Role

Employment: Full Time

The Company

Quest Search & Selection is currently working with one of the marketing leading partners who have the rights to some of the world's leading Fashion, Beauty, Home, Leisure, Food & Beverage brands across the Middle East.

This Customer Insights Specialist you will provide inspirational and credible transformational insights to business partners. Identify strategic possibilities for business growth through market development (higher penetration, frequency, Intensity of purchase) and tactical opportunities for the marketing teams.

Day-to-day responsibilities of this Customer Insights Specialist role

* Be able to set relevant research programmes to deliver against business challenges and objectives
* Strong understanding and relevant experience across Quantitative and Qualitative research methodologies
* Distil information from primary and secondary research e.g. ad hoc, market information.
* Complement this by demonstrating market insight capabilities
* Responsible for building and developing relationships with own group of business partners including Brand Planning, Marketing Communications, Data & Digital Insights, Ecommerce & Customer Service
* Contribute to category and strategic understanding of Consumer Habits & Attitudes, Drivers, and Strategic Pricing & Promotions
* Deliver insights that improve business performance e.g. increased brand equity, strengthening brand funnels
* Offer foresight rather than just insight, by proactively identifying consumer and market trends across MEN
* Have a thorough understanding of main brands including Brand Funnel, business objectives and challenges, competition landscape & customers
* Solid understanding of products from main agency partners: Nielsen, Kantar & Ipsos


To qualify for this Customer Insights Specialist position

* 4 years + experience in an FMCG or Insight Agency background either within a Customer Insights Specialist or Manager or Account Director level
* Analytically minded and numerically oriented and genuine strong mathematical base
* Capability to derive insights from integration of different data set and connecting the dots
* Think strategically - ability to design, develop and land research projects with a solid business impact in mind (going beyond the brief)
* Good project management skills specially with agencies partners
* Opportunity spotting skills, with data deep diving abilities
* Develop output, which is simple, fact-based rather than fact-filled, focusing on storytelling, recommendations and impact to growth
* Strong communication skills both written and verbal are needed to work with different functions and land insights and messages in a compelling way
* Ability to collaborate seamless and lead across agency partners and internal teams will be crucial

Benefits of the of this Customer Insights Specialist

* Private Medical Insurance
* Bonus (up to x2 months salary)
* Discounts from leading brands and retailers
* Opportunity to travel across the GCC

This is an incredible opportunity to be part of a number of global brands and drive insights and customer strategy for the whole group.

We request that candidates send their CV as a Microsoft Word document where possible.

Quest Search and Selection is acting as an Employment Agency in relation to this vacancy.

About the Company

Quest Search & Selection is a specialist recruitment consultancy with over 20 years' experience in sourcing the world's best candidates for the global Retail, FMCG and Hospitality sectors.

With offices in the UK & Dubai, we have an international presence and a global reach. Our recruiters place candidates locally and internationally for a wide variety of roles focusing on the following areas:

Retail Buying & Merchandising, E-commerce & Digital, Food & Beverage, Hotels, Hospitality & Operations, Retail Stores & Operations, HR & Recruitment, Procurement, Supply Chain & Logistics, Sales & Marketing, Technical and New Product Development.

We work in partnership with our clients who range from famous international brands within the Retail, Restaurant, Hotel and Consumer products space. Our reputation is built on our in-depth understanding of the industry and our consultants' skill, knowledge and passion for their sectors.

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