Content and Social Media Specialist

Job description / Role

About the role

We’re looking for a content & social media specialist to drive engagement, growth, and localization for Traze MENA’s digital presence. In this role, you’ll be responsible for managing social media platforms, creating compelling content, and optimizing website and landing page materials for both English and Arabic-speaking audiences. This is an opportunity to shape the company’s online voice, build brand awareness, and drive audience engagement through strategic content marketing.

Performance profile

Your success in this role will be defined by achieving these outcomes in the first 6-12 months:

Social media growth & engagement
Successfully launch and manage Instagram, X (Twitter), and TikTok accounts.
Develop and execute a content calendar that drives engagement, brand awareness, and follower growth.
Track and analyze key performance metrics, optimizing content for better reach and interaction.

Website & landing page optimization
Ensure website content aligns with the brand, is up to date, and optimized for SEO and user engagement.
Develop landing pages that enhance conversion rates and localize content for both English and Arabic audiences.

High-impact content creation & localization
Create and localize high-quality text, visuals, and videos tailored to GCC & MENA markets.
Work closely with the creative manager to ensure content aligns with branding and marketing goals.

Influencer & partnership campaign execution
Establish and manage organic and paid collaborations with influencers and industry partners.
Support introducing brokers (IBs) and partners with customized marketing content to enhance engagement and lead generation.

Brand storytelling & cross-team collaboration
Align content strategies with marketing campaigns and company-wide initiatives.
Support internal teams in brand storytelling, event promotions, and social media amplification.

Requirements

Education & experience:
Bachelor’s degree in marketing, journalism, communications, or related fields.
2-4 years of experience in content creation, social media management, or digital marketing (Forex/financial industry preferred).
Proven experience managing social media platforms and content strategies for a fast-growing brand.

Skills & competencies:
Strong copywriting and storytelling skills, with the ability to create engaging content in both English and Arabic.
Ability to analyze social media performance and optimize content accordingly.
Proficiency in content scheduling tools (e.g., Hootsuite, Buffer) and CMS platforms for website updates.
Excellent communication and collaboration skills to work effectively with cross-functional teams.
Familiarity with SEO best practices, influencer marketing, and social media advertising.
Ability to problem-solve and adapt in a fast-paced, digital-first environment.

Preferred qualifications:
Experience in the Forex, financial markets, or trading industry.
Prior work in localizing content for Arabic-speaking markets.
Familiarity with graphic design and video editing tools to enhance content quality.

Benefits

• 30 days annual leave plus public holidays
• Health and optical cover
• Training opportunities
• Gym allowance
• Maternity and paternity leave
• Work from anywhere – up to 30 days
• Bonus structure in place