Content Manager

Job description / Role

• Own and develop the marketing content calendar, closely collaborating with various stakeholders to determine needs and priorities.
• Own content marketing platform and ensure its being used to its fullest potential.
• Develop standards, workflows, and best practices for content ideation, creation, and distribution.
• Edit and review content for messaging, style guidelines, brand consistency, and voice; provide education and guidance to ensure high quality for all content Ensure all content is optimized for search and usability.
• Work cross-functionally to ensure consistent messaging across marketing channels.
• Create long-form content that establishes the organisations thought leadership, such as articles, blog posts, videos, presentations, and speeches.
• Support the overall client acquisition and content strategy for brand and reputational marketing
• Analyse competitors, benchmark, spot trends and develop content strategies that set ADSS aside from the competition and wider market - Leverage market data to develop content themes/topics.
• Influence content strategy by working with marketing, sales, and product teams to identify and fulfill content needs for all phases of a prospect and customer’s journey and campaign lifecycle.
• Ensure that the correct content marketing tools are in place
• Have an understanding of basic SEO, content categorization and structure, content development, distribution and measurement
• Analyse content performance and make relevant adjustments
• Create efficiencies by sourcing content from internal and external resources.
• Establish work flow for requesting, creating, editing, publishing, and retiring content

Requirements

• Degree in related field
• 5 years of experience in multi-channel content creation (publishing, journalism, etc.)
• Experience with creating compelling messages for different target demographics.
• Financial Services experience is a distinct advantage
• Native English speaker, Superior verbal and written communication skills that generate interest and engage executive audiences
• Experience using Salesforce
• Proficiency in Google Analytics and web-analysis tools preferred
• High level of poise, judgment, and attention to detail
• Ability to meet deadlines, and work in a fast-paced environment
• Exceptional team leadership
• Highly results driven
• Solid creativity
• Ability to work with full autonomy
• Excellent interpersonal skills
• Bachelor degree in Marketing / digital marketing
• Qualified member of the CIM or equivalent.

About the Company

Abu Dhabi-based ADS Securities provides sophisticated forex, bullion and commodities trading solutions to institutional and professional investors.

Current clients include global and regional hedge funds, central banks, asset managers, market-using banks, other non-bank financial institutions and qualified trading professionals.

ADS Securities is the fastest growing Middle East based trading platform which brings together excellence in technology, world class liquidity and international standards of service to provide traders with exceptional spreads and prices.

Located in a stable and resilient marketplace, with a high level of capitalisation, ADS Securities is developing a new and dynamic forex market. Leveraging its relationships with tier 1 primary brokers and liquidity provides and by bringing in regional liquidity, ADS Securities is extending the trading hours of the major markets – bridging liquidity flows from the far-east to Europe, maintaining spreads and prices for 24/7 investors.