Content Marketing Executive

Job description / Role

• Working with Director, develop cross-channel content strategy and editorial calendar
• Research, create, and edit content for all marketing vehicles: website, mobile app, social
• Pull together engaging content, carefully proof and edit content, then hand over for publishing or broadcast
• Write all copy, source images and determine CTAs for marketing vehicles
• Tell a compelling story through each landing page, online campaign, and social calendar /ads
• Copy/edit web and content to ensure overall accuracy and consistency
• Maintain consistent voice that represents the brand, adjusting tone and style for each audience
• Balance business objectives, stakeholder demands, and trending topics with customer expectations to deliver an impactful and meaningful message
• Support other departments through collaboration on story ideas, copyediting, and proofreading
• Analyse results, oversee content testing, and ensure content strategy meets objectives

Requirements

Global Hotel Alliance (GHA) is seeking a dynamic Content Marketing Executive with a passion for the Travel industry to develop and edit all marketing content across channels. This Travel Writer / Content Curator will help our DISCOVERY members explore the world through our marketing vehicles. With a combination mindset of marketing and publishing and an understanding of the luxury consumer. This professional will have proven success in content marketing and a natural ability to write optimised content for different audiences and channels, ensuring a ‘customer first’ approach.

This position reports to the Digital Marketing Director.

About the Company

Global Hotel Alliance brings together a unique collection of independent hospitality brands for GHA DISCOVERY, a multi-brand loyalty programme leveraging a shared technology platform. Through membership in GHA, hotel brands expand their global reach, drive incremental revenue by sharing customer data, and reduce dependence on third-party channels, all while maintaining management independence and individual positioning.

GHA represents a collection of 35 brands with 500 hotels in 85 countries serving more than 11 million members. The award-winning GHA DISCOVERY programme generates approximately $2 billion in revenue and over 8 million room nights annually.