Content Marketing Executive - Digital & Marketing



Ref: GP435-5503

Job description / Role

Employment: Full Time

Content Marketing Executive - Digital & Marketing - UAE

Role Profile
- Support written content creation and translations across all channels and drive brand consistency across all design requirements for Alshaya Loyalty as well as ongoing support for content requirements for Alshaya brands within Aura
- Manage the Aura social media platforms from content creation to community management

Key Performance Areas
- Write clear, compelling copy for all mediums and media, on and offline (e.g. ads, newsletters, sms, app and portal)
- Establish campaign core messages and target audience specific content
- Develop content for all stages of the campaign across digital and social media and create presentations to support business requirements
- Support content and community management for current and future Aura social platforms
- Work with the creative team to build marketing campaigns
- Drive brand consistency across all communications
- Work with the creative team to ensure copy tone and style are consistent with visual tone and style
- Edit and proofread copy as needed
- Localisation of content per market
- Support the wider team through the coordination of content and design requirements for Alshaya's Loyalty programme ensuring consistent quality, voice, messaging and brand adherence.
- Coordinate brands' design requests to enable the creation of compelling and creative original content to grab the target audience's attention and influence action
- Source 3 rd party imagery as required, across multiple media
- Collaborate with internal marketing teams across the Alshaya business and the wider CMC team
- Support the sourcing of social media imagery for the Loyalty platforms


Skills Required

- Written and Verbal English and Arabic
- Strong demonstrated copywriting and editing skills
- Strong communication skills.
- Ability to understand the needs associated with a project and the target audience.
- Ability to adapt content to all
- Creativity, Resourcefulness, Flexibility, and Motivation
- Strong organisational skills and attention to detail
- Good problem-solving skills and a logical approach to work
- An ability to work to deadlines

- 2+ years direct experience - brand or agency side mediums

About the Company

As a leading international franchise operator, with nearly 90 of the world’s most recognised brands in its portfolio, Alshaya Group brings great shopping, dining, leisure and hospitality experiences to millions of customers across the Middle East & North Africa, Russia, Turkey, Europe and beyond.

Alshaya Group is a dynamic multinational business and family owned enterprise with a consistent record of growth and innovation. For 35 years, Alshaya has been a pioneering force in brand franchising, using its exceptional knowledge and experience to expand at pace.

Our portfolio of well-loved international brands includes Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Pottery Barn, KidZania and, coming soon, Hampton by Hilton.

From one retail franchise store opened in Kuwait in 1983, Alshaya Group has consistently grown and diversified and today offers customers an unparalleled choice of brands across multiple sectors; Fashion & Footwear, Health & Beauty, Food, Optics, Pharmacy, Home Furnishings, Leisure & Entertainment, and Hotels. A diverse, skilled team of 53,000 people from 120 nationalities support more than 4,000 stores, cafes, restaurants and leisure destinations, a growing online business and a commitment to delivering great customer experiences.

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Marketing Executive salaries in UAE

Average monthly compensation
AED 5,500

Breakdown available for industries, cities and years of experience