Coordinator - Marketing & Corporate Communications

Job description / Role

Job Purpose:

- To support the Marketing &Corporate Communications strategic objectives thru assisting in executing campaigns, projects, and events across the entire network ensuring conformity in branding and corporate image in terms of Marketing & Public Relations; assists the Head of M&CC in all administrative activities and other forms of communication.

Key Result Responsibilities:

- Supports the marketing plans and campaigns across Air Arabia entire network; channels marketing requirements, and campaign briefs received from Hubs/Outstations to the corresponding team for execution; confirms budget with Head of M&CC prior to execution.
- Handles daily marketing requirements and campaigns for the markets assigned by liaising and networking with creative and Studio team, sales, out-stations, hubs, e-commerce, suppliers and partner organizations.
- Checks, audits and verifies design and art work versus briefs, plans and budgets ensuring all are in line with Company’s branding and corporate image standards.
- Coordinates all activities related to digital campaigns and Social Media including Facebook, Twitter, Instagram, etc..
- Coordinates and communicates the company’s promotions, inaugurals, sponsorships, events, raffle draws, prizes, barter tickets, airport tours, etc..
- Supports the Marketing & CC team in keeping up-breast with latest marketing and advertising trends relying on different sources including sales team thus enhancing brand awareness, communication as well as creativity in solutions.
- Assists with function-related projects, researches and market intelligence data as well as performance reports as required.
- Initiates correspondence regularly, co-designs templates and forms to be used by the team and other hubs for marketing related requirements and projects.
- Manages the set-up, content, and day-to-day work of the marketing Social Media interfaces such as Face-lift; directly responds, guides, and directs customers’ inquiries/complaints and suggestions in the right channel to ensure proper action is taken and customers are satisfied.
- Manages, the editing, design and communication of the internal staff on-line newsletter (SNL). Gathers stories, news, information and updates from the system and from staff directly; edits, proof-reads content, designs the layout and then communicates internally to entire network.

Requirements

- 1-2 years of related working experience in a similar role in the marketing field in any service industry (client/agency); experience with low cost airline is a plus.
- Very good exposure on social media networks such as Facebook, Twitter, Instagram, etc.
- Experienced in drafting, proof-reading and translating editorials in both English and Arabic languages.

About the Company

Air Arabia (PJSC), listed on the Dubai Financial Market, is the Middle East and North Africa's first and leading low-cost carrier flying to over 100 destinations across the world. Air Arabia was the first airline to introduce the low-cost carrier concept in the region and is on a mission to serve all Arab countries and beyond, constantly undergoing aggressive route expansion, taking advantage of its ideally located hubs in the United Arab Emirates, Morocco, Egypt and Jordan. Over the past thirteen years, Air Arabia, through continuous market research and customer feedback, provides a range of value added services to millions of passengers who chose to fly with Air Arabia's fleet of A320 aircraft. The airline commenced operations in October 2003 and achieved financial break-even from its very first year of services and has been profitable ever since.