Copywriter Content And Membership Strategist

Job description / Role

Scope of Work:

• Craft and manage editorial calendar for content aligned with brand tone
• Design onboarding journeys, content for membership activations
• Collaborate with events and marketing to curate storytelling content
• Manage thought leadership content for founding members
• Analyze engagement and optimize content formats

• Educational Qualification: Bachelor’s degree in Communications, Journalism, Marketing, English, or a related field.
• Experience: 2–4 years of experience in copywriting, content strategy, or brand storytelling. Experience working with membership-driven organizations or community-based platforms is a plus.
• Content Creation & Strategy Skills: Proven ability to craft compelling and brand-aligned content across formats (blogs, social, email, video scripts). Experience managing editorial calendars and creating content journeys for onboarding and engagement
• Storytelling & Communication: Strong storytelling skills with the ability to translate ideas into engaging narratives. Ability to work closely with marketing and events teams to co-develop promotional and event content
• Thought Leadership Development: Experience creating executive-level content (e.g., founder messages, leadership articles, personal branding pieces).
• Analytical & Optimization Skills: Familiarity with content performance metrics (CTR, engagement rates, etc.) Ability to analyze content data and adjust formats and messaging accordingly.
• Technical Proficiency: Proficient in content management systems (CMS), email platforms, and basic design tools (e.g., Canva, Adobe Spark). Understanding of SEO and digital content best practices is a plus
• Soft Skills & Personal Attributes: Highly organized, detail-oriented, and capable of managing multiple content streams. Self-starter with a strategic mindset and collaborative attitude

Salary:
AED 6,000 per month inclusive of fixed allowances.

About the Company

The Rufescent is the first and the largest “Members Only Club Hotel” in the Middle East. With over 160,000 sqft of active lifestyle spaces, rooms, extensive F&B, Spa & Fitness with ‘instagrammable stunning view of the Dubai Landscape’, The Rufescent is geared up to be the lifestyle and business destination of New Dubai.

Aptly located at the ‘Head of JLT’, The Rufescent is conceptualised by lifelong business club members, local businessmen, bankers and successful entrepreneurs focussed on game changing business creations, bridging gaps and focussing on life and business needs of the most discerning clients.