Copywriter & Digital Content Specialist

Job description / Role

1. Write original, engaging content in Arabic and English for:
- Social media (captions, stories, hashtags)
- Websites, blogs, and landing pages
- Email campaigns and newsletters
- Digital ads and promotional materials

2. Translate and localize content accurately while preserving tone and intent
3. Work with the design and marketing teams to align copy with visuals and brand messaging
4. Create and manage content calendars for social media and digital platforms
5. Edit and proofread multilingual content to ensure quality and consistency
6. Adapt messaging for different audiences and regions (GCC, Europe, etc.)
7. Stay updated with trends in content, digital marketing, and cultural communication.

1. Fluent in Arabic, French, and English (spoken and written)
2. 2+ years of experience in copywriting or content creation
3. Proven experience writing for social media and digital marketing platforms
4. Strong storytelling, grammar, and editing skills across three languages
5. Ability to write for luxury, lifestyle, or high-end markets
6. Understanding of social media algorithms, trends, and engagement strategies
7. Ability to work under deadlines and manage multiple projects

Salary:
AED 3,000 to 5,000 per month inclusive of fixed allowances.

About the Company

The Rufescent is the first and the largest “Members Only Club Hotel” in the Middle East. With over 160,000 sqft of active lifestyle spaces, rooms, extensive F&B, Spa & Fitness with ‘instagrammable stunning view of the Dubai Landscape’, The Rufescent is geared up to be the lifestyle and business destination of New Dubai.

Aptly located at the ‘Head of JLT’, The Rufescent is conceptualised by lifelong business club members, local businessmen, bankers and successful entrepreneurs focussed on game changing business creations, bridging gaps and focussing on life and business needs of the most discerning clients.