Corporate Communication Manager

Commercial Bank of Dubai (CBD)

Dubai, UAE

Ref: HP905-438

Job description / Role

Employment: Full Time

Job Purpose:

This role offers a rare and exciting opportunity to be at the forefront of the development of our internal communications strategy and channels. At its core, the role will take the lead on delivering internal communications and driving improvements across our internal digital platforms. You will be responsible for the hands-on, effective day-to-day management and operation of our internal communication channels including our intranet, digital screens, enterprise social networks, monthly newsletters and campaigns.

• Principal Accountabilities:


• Lead and develop a strategy and plan for the internal communications and internal communication digital channel portfolio, aligned to the wider business editorial strategy
• Champion the strategic use of our internal communication digital channels, supporting behavior change and driving the adoption of new tools and approaches across the company
• Bring fresh ideas and approaches to drive both step change and continuous improvements across the portfolio of internal communication channels and content
• Day-to-day content and channel management:
• Oversee the daily process and management of internal communications including creating and writing stories to embed our strategic narrative, culture and values in an effective and engaging way, meeting the needs of our employees
• Take editorial ownership of our enterprise social network and in particular overseeing the homepage content and structure, working collaboratively with a network of champions/content owners to ensure a good pipeline of content. Create a thriving 'go-to' communications tool for our people
• Drive and support setting up communities on our internal social platform(s) and support with advice, guidance and community management/moderation as necessary
• Oversee and maintain the short/medium-term content schedule and plan to support joined up communications planning with the wider communications family
• Alongside copy writing and creating content yourself, additionally review and edit content from others, maintaining communications standards aligned to brand guidelines
• Support and manage as necessary, ad hoc projects and campaigns including strategy and planning, concept development and copywriting and access to channels
• Support delivery of local events as required
• Manage creation of collateral for the channels, working with internal resource external suppliers and agencies as necessary
• In addition, there will be some administration responsibilities, supporting the day-to-day management of the communications team


• Establish and lead a communication champion community to support our business, supporting them to take accountability for local pages, news and communities and ensuring they adhere to best practice and content production guidelines and standards for better quality content and search
• Support the champion community with education/training and ensure they have the knowledge tools and skillsets required for their role
• Shape, implement and oversee the adherence to the internal communications channel governance model, offering advice and guidance on the processes, policies and standards to drive communications effectiveness and consistency

Measuring and evaluating:

• Regularly report on the performance and effectiveness of our internal channels and content, to ensure we are making decisions and improvements driven by customer/employee insight and feedback
• Support the implementation of any internal communications surveys and measurement as necessary


Education and Experience

• Graduate level education in related field or any other business-related field
• 7 to 10yrs of prior experience in Corporate Communication ( Preferably from Banking)
• Technical knowledge of intranet platforms: eg SharePoint, Office 365, etc
• Enterprise Social Network Community platforms: eg Workvivo, Yammer, Workplace by Meta, Jive, Teams, SAP JAM or other similar
• Demonstrable experience in an internal communications and channel management role, specifically experience of managing enterprise social networks, intranets, (including improvements/upgrades), community platforms

About the Company

In 1969, when we at Commercial Bank of Dubai started out little did we know that sheer grit and determination would get us where we are today. An Emiri Decree issued by His Highness the Late Sheikh Rashid Bin Saeed Al Maktoum, the founder of modern Dubai, laid the cornerstone of Commercial Bank of Dubai. We started out as a joint venture of Commerzbank, Chase Manhattan Bank and Commercial Bank of Kuwait. A minority stake was held by a few UAE businessmen.

By 1982, little more than a decade later, we evolved into a National Public Shareholding company. A feat complimented by an exponential increase in the capital base and mammoth restructuring of our operations. The feather in the cap came when the Government of Dubai became a key shareholder.

Over the decades, we have transformed ourselves into a progressive and modern banking institution. We are supported by a sturdy financial base and reigned by a strong and stable management. The proof of which lies with our customers who have stood by us over the years.

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