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Creative & Content Manager (Arabic Speaker)

Chalhoub Group

Dubai, UAE

Ref: GP285-3752

Job description / Role

Employment: Full Time

Creative & Content Manager - L'Occitane Group (Arabic Speaker)

Who we are

We are a leading partner for luxury across the Middle East. With more than 600 stores, 300 brands and over 65 years of experience in the region, we have become a major player in the beauty, fashion and gift sectors, by offering service excellence to our partners and delighting all our customers. We are moving fast from a traditional distributor and retailer for luxury in the Middle East, to a hybrid retailer bringing luxury experiences to the fingertips of customers everywhere.

To fuel the next stage of our growth we are looking to build a world class team. From physical retail through to supply chain and customer loyalty, we aim to use technology and data to continuously improve every aspect of our operations. We are looking for top talent to join us on this journey of exploring new horizons together.

What you'll be doing

As a Creative & Content Manager for L'Occitane Group, you will be responsible for setting the strategy, performance and delivery of all digital and physical content across the brands. Building the content strategy for all brands in line with the tone of voice, price and positioning. You will act as the guardian of the Brands identity through managing the priorities & planning of the wider communication strategy and ensuring the growth of our client community both in terms of reach and engagement, meaning business KPIs within budget and at scale, and giving visibility to key stakeholders across the team. You will be responsible for creating more regional and localised content, creating consistency across all channels and strong, local branding aligned with the overall strategy. Understanding social trends and engaging content related to the GCC audience and overseeing the social platforms making sure content is aligned.

- Manage and track Brand and content budget, ensuring funds are closely monitored, and spending is carefully planned
- Manage and develop a team of creatives
- Define and implement a holistic strategy in line with our business objectives and Brand vision, as an omni-channel luxury retailer exploring the nexus of content, commerce, and culture
- Feed the content team with performance insights, actively promoting a growth culture in which the team is regularly looking for opportunities to optimise ideation, distribution, scheduling, and amplification of content within a rigorous, agile test and learn environment
- Hold ownership and accountability of the performance of our content platform to deliver on business KPIs
- Manage the Brand and content department, ensuring the on-time delivery of work and overall quality of execution in line with brand standards
- Collaborate with the Design and Product teams to build exceptional digital interfaces and content experiences that enhance the overall customer experience
- Manage the Creative team to ensure brand image is protected and enhanced
- Partner with the PR team to co-manage strategic partnerships, events & social media ensuring the growth of our online community in terms of reach and engagement, through the development of both an original content series and a curated editorial programming schedule
- Partner with the Retail Marketing team to support in-store programming, providing strategic alignment and advisory so the overall program is in line with the creative vision of our General Manager
- Work regularly with the User Experience and Marketing team / s to proactively leverage content as a channel by which to promote and amplify our strategic interests in line with our editorial point of view and approach


What you'll need to succeed

- Strong understanding of overall process and timelines and how the different contributors (graphic designers, copywriters) and their processes impact this - when to outsource and when to keep in-house
- Arabic speaking is essential for this role as you will be focused on localising content and reviewing copy in Arabic
- Previous experience leading content strategy and direction for different channels, able to hit the ground running and make an immediate impact
- Previous experience in managing a team of creatives (graphic designers, copywriters)
- Being able to organise and run photoshoots for monthly campaigns
- Local knowledge of suppliers, agencies, freelancers and production houses

What we can offer you

With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.

We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.

About the Company

The Chalhoub Group is the leading partner for luxury across the Middle East since 1955. As an expert in retail, distribution and marketing services based in Dubai, the group has become a major player in the fashion, beauty and gift sectors regionally.

By blending its Middle East expertise and intimate knowledge of luxury, Chalhoub Group is building brands in the region, by offering service excellence to all its partners and a unique experience to its customers through its passionate teams.

With a growing workforce of more than 9,000 people, implemented in 14 countries, as well as the operating of over 470 retail outlets, the group's success is attributed to its most valued asset of highly skilled and dedicated teams. Professionalism and passion are what fuel the Chalhoub Group's competitive edge in today's market.

By being committed to implementing sustainable practices into their business, the Chalhoub Group has been awarded in 2013 the CSR Label from the Dubai Chamber of Commerce.

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