Creative Operations & Brand Partnership Manager

Chalhoub Group

Dubai, UAE

Ref: GP285-6077

Job description / Role

Employment: Full Time

For over six decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. The Group, in its endeavour to excel as a hybrid retailer, has reinforced its distribution and marketing services with a portfolio of eight owned brands and over 300 international brands in the luxury, beauty, fashion, and art de vivre categories. More recently, the Group expanded its expertise into new categories of luxury watches, jewellery, and eyewear.

Every step at Chalhoub Group is taken with the customer at heart. Be it constantly reinventing itself or focusing on innovation to provide luxury experiences at over 750 experiential retail stores, online and through mobile apps, each touch point leads to delighting the customer.

Today, Chalhoub Group stands for 14,000 skilled and talented professionals across seven countries, whose cohesive efforts have resulted in the Group being ranked third in the Middle East and first in Saudi Arabia as a Great Place to Work.

To keep the innovation journey going, the Group has set up "The Greenhouse", which is not just an innovation hub, but also an incubator space and accelerator for start-ups and small businesses in the region and internationally. This is just one of the several initiatives taken by the Group to reinvent itself, catalysed by forward thinking and future-proofing. The Group has also been embedding sustainability at the core of its business strategy with a clear commitment towards people, partners and the planet, and by being a member of the United Nations Global Compact Community and signatory of the Women's Empowerment Principles.

What you'll be doing

The Brand & Creative Operations Manager is responsible for overseeing the content department day-to-day running and finding efficiencies and creating processes that can manage the team's workflow more effectively. They will be the most senior point person between commercial Brand Partnerships (multi-brand and concessions) and content creation, managing the end-to-end production process from pitch to publishing, implementing efficiencies in processes, developing, optimising, and overseeing the Level content calendar. They have full ownership of the content budget and tracking system (with visibility on social and studio spending), and mentor a team of writers (Marketing Copywriter x1 and Product Copywriters x2). They act as the tone of voice guardian of EN language, developing and managing company style guides across all digital platforms and in-store experiences, and liaise with Marketing & Communications on the treatment of all written customer-facing collateral.

Key Responsibilities:

  • Work alongside the Creative Director to manage brand partnerships workflow and resource capacity to improve processes, targeting a specific audience and meeting company objectives.
  • Work closely with Brand Partnerships team to ensure the content created and proposed aligns with Level's point of view and the workflow and timelines are manageable.
  • Acting as the main point of contact for the brands from the initiation to execution of the content partnership.
  • Contribute to the brands' content and customer experience, providing copy that is engaging, innovative, and in touch with the customer mindset.
  • Own and oversee the Content Budget, balancing against social and studio budget shared spends.
  • Own and oversee the content calendar, readjusting processes where necessary and overseeing its pre-planning, development, and execution, with the support from the other creative leads.
  • Overseeing the workflow of content writers and creative collaborators.
  • Maintain and monitor all copy used across website, CRM, and PR and marketing material, ensuring it is captivating and in line with the Level tone of voice and brand positioning.
  • Assimilate insights from creative meetings, product kick-offs, and cross-functional planning meetings to provide efficient, practical future ways of working cross-functionally.
  • Lead a team responsible for product copywriting, CRM and marketing content for both retail and eCommerce.
  • Support the creative evolution of Level by staying abreast of what is fresh, competitive, and forward-thinking.
  • Maintain a consistent, relevant tone of voice for the brand.
  • Support the Creative Director in ensuring an editorial point of view is maintained across all channels.

What you'll need to succeed

  • Developing & engaging employees
  • Strategy development
  • Content management
  • Content marketing
  • Copywriting and editing
  • Retail calendar, trends & directions
  • Globalization & localization
  • Extremely proactive
  • Thrives in agile environments
  • Flexible and open to change
  • Excellent stakeholder management
  • Strong attention to detail
  • Time management and prioritization
  • Effective collaborator
  • Out of the box thinker
  • Data analysis
  • Varied first-hand CMS and digital content experience

What we can offer you

With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.

We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.

We invite all applicants to apply.

It takes diversity of thought, culture, background, differing abilities and perspectives to truly inspire, exhilarate and delight our customers. At Chalhoub Group, we are committed to inclusion and diversity.

We welcome all applicants to apply and be part of our exciting future. We ensure equal opportunity for all our applicants without regard to gender, age, race, religion, national origin or disability status.

Department: Creative

About the Company

The Chalhoub Group is the leading partner for luxury across the Middle East since 1955. As an expert in retail, distribution and marketing services based in Dubai, the group has become a major player in the fashion, beauty and gift sectors regionally.

By blending its Middle East expertise and intimate knowledge of luxury, Chalhoub Group is building brands in the region, by offering service excellence to all its partners and a unique experience to its customers through its passionate teams.

With a growing workforce of more than 9,000 people, implemented in 14 countries, as well as the operating of over 470 retail outlets, the group's success is attributed to its most valued asset of highly skilled and dedicated teams. Professionalism and passion are what fuel the Chalhoub Group's competitive edge in today's market.

By being committed to implementing sustainable practices into their business, the Chalhoub Group has been awarded in 2013 the CSR Label from the Dubai Chamber of Commerce.

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