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CRM Automation Developer

Global Hotel Alliance (GHA)

Dubai, UAE

Ref: RP093-08

Job description / Role

The CRM Automation Developer is responsible for campaign production and execution, including technical aspects of data management, email development, and deployment. This position is based in the GHA Dubai Office, located in Jumeirah Lake Towers JBC 5.

Role & Responsibilities
- Perform marketing automation activities including ad hoc and trigger campaign execution for customer lifecycle, transactional, and personalized content based on member personas
- Execute highly-targeted segmentation of the marketing database
- Develop and edit highly dynamic HTML email templates
- Manage emails with 7+ language versions and multiple content variations
- Work with the Marketing and Technology teams to identify and deploy new segmentations for efficient, effective campaign targeting
- Test and analyze workflow, content, deliverability and KPIs for program improvement
- Assist with utilization and API integration of CRM and web platforms
- Work closely with the marketing team on the traffic schedule to ensure on-time deliverables
- Communicate status, complications, developments, and next steps with stakeholders
- Serve as a marketing automation expert, keeping up-to-date on industry trends and best practices


- Bachelor’s Degree
- 5+ years of professional experience
- 3+ years hands-on email coding and production experience
- Advanced knowledge of HTML/CSS required
- Responsys (or comparable ESP) experience required
- Proficiency in Adobe Creative Suite programs
- Working knowledge of SQL
- Understanding of digital marketing and design
- Understanding of email rendering and front-end development
- Understanding of CAN-SPAM, GDPR, e-mail regulatory compliance, and deliverability elements
- Problem solver and creative thinker who is intensely detail-oriented, well-organized, results-focused and able to successfully execute multiple complex projects accurately and on time
- Must be highly flexible and embrace constant change
- Must be able to work in a team environment, as well as individually
- Highly innovative with positive energy
- Excellent oral and written communication skills

It would be advantageous for the candidate to demonstrate the following capabilities
- Education and/or experience specialized in marketing and communications
- Travel, leisure or hospitality industry experience a plus
- Basic knowledge of Adobe Suite (Photoshop preferred)
- Basic knowledge of HTML and/or CSS

About the Company

Global Hotel Alliance (GHA) is the world's largest alliance of independent hotel brands, bringing together more than 30 brands with over 550 hotels in 75 countries. GHA uses a shared technology platform to drive incremental revenues and create cost savings for its member brands. GHA's award-winning loyalty programme, DISCOVERY, provides 15 million members exclusive opportunities to immerse themselves in local culture wherever they travel.

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